Updated:
NorthRock Partners
NorthRock Partners was established in 2010 by Rob Nelson. The firm operates as a multi-family office serving business owners, executives, athletes and...
NorthRock Partners
NorthRock Partners was established in 2010 by Rob Nelson. The firm operates as a multi-family office serving business owners, executives, athletes and entertainers. It provides integrated investment management alongside tax and estate services. The firm allocates across buyouts, growth equity, fund-of-funds, private credit, hedge funds, real estate and natural resources. Confirmed holdings include multifamily properties in Montana, South Carolina, Tennessee, Virginia, Texas, Utah, North Carolina, Georgia and Arizona. NorthRock maintains a North America geographic focus. The firm employs a cross-disciplinary team that manages client capital and lifestyle needs. In 2023 Sammons Financial Group acquired a majority stake, replacing prior backer Emigrant Partners. NorthRock also operates the NorthRock Foundation and maintains membership on the Schwab Advisory Board. NorthRock runs a dedicated NorthRock X division that supports NFLPA members. This athlete-focused unit sits alongside the core multi-family practice and draws on Nelson's own NFLPA affiliation.
General information
Firm type
Multi Family Office
Year founded
2010
AUM
6596 (Altss estimate)
Location
Region
North America
Country
United States
City
Minneapolis
Corporate office
Minneapolis, MN, United States
Principals
Rob Nelson
CEO and Founder
Sector focus
Frequently asked questions
Who runs investment decisions at NorthRock Partners?
Rob Nelson serves as CEO and Founder and leads the firm.
How is NorthRock Partners structured relative to its clients?
The firm uses a Personal Office model that bundles investment management, tax planning and estate advisory for each client relationship.
Does NorthRock Partners commit to external funds or focus on direct investments?
The firm uses both fund-of-funds commitments and direct co-investments or SPVs.
What asset classes does NorthRock Partners allocate to?
Allocations span private equity, real estate, hedge funds, private credit and natural resources.
Which regions does NorthRock Partners invest in?
The firm concentrates on opportunities in North America.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
Need institutional-grade insight on family offices?
Altss delivers:
Prefer a guided tour?
We’ll walk you through: