# Northstar Asset Management Company

Northstar Asset Management Company is a Multi Family Office based in Boston, United States.

## Overview

- **Organization type:** Multi Family Office
- **Headquarters:** Boston, United States
- **Region:** North America
- **Address:** 488 Norristown Road, Suite 142, Blue Bell, Pennsylvania 19422-2352, United States
- **Founded:** 2000
- **Assets under management:** Undisclosed
- **Website:** northstarmgt.com
- **LinkedIn:** https://www.linkedin.com/company/northstar-management-llc

## Regulatory record

- **CRD number:** 107138
- **SEC file number:** 801-37897
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/107138

## About

Northstar Asset Management Company is an SEC-registered investment adviser in Boston, MA, since 1990. The firm manages approximately $806 million in assets. It has 15 employees and 9 investment advisers.

## People

- John G. Carson — Chief Executive Officer
- Bill Kaeli — Vice President of Portfolio Management
- Kristen Hannan — Vice President and Senior Portfolio Associate
- Beth Harkins — Director of Trading & Operations

## Questions

### Who runs investment decisions at Northstar?

CEO John G. Carson is the firm's senior portfolio manager and sits on its Investment and Compliance committees. He personally manages client relationships alongside Vice President of Portfolio Management Bill Kaeli. The firm does not separate investment decision-making from client relationship management — each client works directly with the portfolio manager designing their program, per Northstar's website.

### How does Northstar construct client portfolios?

Northstar does not use model portfolios. The firm states on its website that each client receives a customized investment program addressing individual circumstances, goals, and risk tolerances. Portfolios are built from scratch by a dedicated manager and can tilt across equities, fixed income, and other capital structures toward attractively valued areas. The firm also retains the flexibility to tactically reposition holdings as markets shift.

### Does Northstar manage money through fund commitments or only direct separate accounts?

All publicly described services involve individually managed separate accounts. Northstar's website emphasizes direct, customized portfolio management with clients working one-on-one with a dedicated manager. The firm discloses no fund-of-funds or private fund commitment programs, nor any pooled investment vehicles.

### What is Northstar's posture on preserving capital in market downturns?

Capital preservation is explicitly embedded in Northstar's stated philosophy. Its website commits to investment strategies "designed to participate when markets rise, and preserve capital when markets decline." The firm also states it does not employ any outright style biases — favoring instead a flexible, valuation-aware tilt — which aligns with the capital-preservation mandate it emphasizes to clients.

## Related profiles

- [North Star Advisory Group](https://altss.com/profile/north-star-advisory-group)
- [Northstar Financial Advisors](https://altss.com/profile/northstar-financial-advisors)

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Last updated: 2026-07-06T01:24:22.134Z

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