# Not Boring Capital

Not Boring Capital is a Private Equity based in New York, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** New York, NY, United States
- **Founded:** 2019
- **Assets under management:** Undisclosed
- **Website:** notboring.co
- **LinkedIn:** https://www.linkedin.com/company/not-boring-co

## Regulatory record

- **CRD number:** 315644
- **SEC file number:** 802-135988
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/315644

## About

Not Boring Capital backs the founders building the future and helps them tell their stories. It invests in exceptional founders building complex, ambitious, and usually vertically integrated businesses to take incumbents on heads on.

## Sectors

- Energy Transition & Renewables
- Mobility & Transportation
- Industrial Tech
- SpaceTech
- Enterprise Software
- FinTech
- Infrastructure

## People

- Packy McCormick — Founder

## Questions

### Who makes investment decisions at Not Boring Capital?

Packy McCormick, the founder of the Not Boring newsletter, runs the investment process. The firm's strategy is closely tied to McCormick's own research and thesis development, published publicly through his writing.

### How does Not Boring Capital source its deals?

Deal flow is heavily driven by the Not Boring media platform. McCormick's deep-dive analyses of companies and sectors often surface potential investments, and the firm's public profile attracts inbound interest from founders building complex, technically ambitious businesses.

### Is Not Boring Capital structured as a traditional venture firm?

While it operates as a venture capital investor, Not Boring Capital is unusual in that it is an extension of a media business. The fund's sourcing, diligence, and portfolio support are integrated with the Not Boring newsletter and community, making it a hybrid content-and-capital model.

### What sectors does Not Boring Capital explicitly avoid?

The firm has not published an explicit avoidance list. Its stated focus is on startups tackling incumbent industries through vertical integration, which implicitly excludes asset-light, single-layer software plays that do not have a physical or infrastructural component.

### Does Not Boring Capital participate in follow-on rounds for its portfolio companies?

The firm's specific follow-on investment policy is not publicly detailed. Given its early-stage focus and the deep relationships built through the media platform, continued support in later rounds is plausible but not formally confirmed.

### What is Not Boring Capital's known posture on co-investments alongside external GPs?

No public information specifies a formal co-investment program. The firm's deal flow is largely proprietary, sourced through the Not Boring ecosystem, and it does not market itself as a co-investment partner for other fund managers.

### How is Not Boring Capital related to the Not Boring newsletter and Not Boring World?

All three are part of Packy McCormick's broader Not Boring ecosystem. The free newsletter drives audience and deal flow; the paid publication, Not Boring World, hosts essays by practitioners; and Not Boring Capital is the investment arm that backs companies aligned with the theses developed across those platforms.

## Related profiles

- [Notation Capital](https://altss.com/profile/notation-capital)
- [Notion Capital](https://altss.com/profile/notion-capital)

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Last updated: 2026-08-11T15:07:34.613Z

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