# Novita Capital

Novita Capital is an Asset Manager based in San José, Costa Rica.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** San José, Costa Rica
- **Region:** Latin America
- **Address:** San José, Costa Rica
- **Founded:** 2005
- **Assets under management:** Undisclosed
- **Website:** www.novitacapital.com
- **LinkedIn:** linkedin.com/company/novita-capital

## Regulatory record

- **Reports private funds:** No

## About

Novita Capital launches, grows and advises new ventures, especially in developing markets. Its mission is to identify, structure and aid the growth of companies that are innovators and pioneers in their segments, with most focus in healthcare usually combined with a real estate footprint. It also provides financial advisory services including market analysis, valuation, and mergers and acquisitions.

## Sectors

- Healthcare Services
- Real Estate
- Consumer

## People

- Eric Fullmer — Founder and Managing Director
- Roberto Herrera — Medical Director, Hospital Metropolitano
- Martí Jiménez — Cofounder, Verdeza
- Felipe Koberg — Cofounder, Veragua Rainforest
- Luis Hernández — Cofounder, Berkana Naturals

## Questions

### Who runs investment decisions at Novita Capital?

Eric Fullmer, the firm's founder, acts as Managing Director and is the central decision-maker. Each operating company also maintains a dedicated cofounder or director — such as Roberto Herrera at Hospital Metropolitano or Martí Jiménez at Verdeza — who leads that entity's strategy within Novita's portfolio.

### How does Novita Capital source its opportunities?

Novita functions as an originating operator: it identifies structural gaps in Central American services — particularly healthcare and housing — then assembles management teams, sites, and regulatory approvals to build companies de novo. The firm's three-year site-selection process for Verdeza exemplifies the deliberate, ground-up sourcing model.

### Does Novita Capital participate in fund commitments or only direct deals?

Novita only pursues direct deals. The firm does not report any fund-of-funds commitments or investments in externally managed vehicles. Every disclosed holding — from Hospital Metropolitano to the planned Residential REIT — was created and capitalized directly by Novita.

### Which sectors does Novita Capital explicitly avoid?

Novita's public materials do not list specific exclusions. However, its disclosed portfolio shows a deliberate concentration in healthcare services and real estate, with a single consumer products line (Berkana Naturals). Traditional tech venture and financial services are notably absent from its holdings.

### How is Novita Capital related to MediSmart and Hospital Metropolitano?

Novita launched Hospital Metropolitano in 2010 and later established MediSmart as the health management organization serving its patient base. The two entities operate as sister companies, with Novita providing the originating capital and strategic oversight (per the firm).

## Related profiles

- [Novirian Capital](https://altss.com/profile/novirian-capital)
- [NOVIT Ventures](https://altss.com/profile/novit-ventures)

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Last updated: 2026-08-11T15:07:34.613Z

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