# Now Capital

Now Capital is a Private Equity based in New Delhi, India.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** New Delhi, India
- **Region:** Asia
- **Address:** New Delhi, India
- **Founded:** 2017
- **Assets under management:** Undisclosed
- **Website:** nowcapital.in
- **LinkedIn:** https://www.linkedin.com/company/now-capital

## Regulatory record

- **Reports private funds:** No

## About

Now Capital is a New Delhi-based investment firm that invests in F&B, Real Estate, Retail Technology, and Media sectors. The firm provides capital, strategy, and operational consulting. Now Capital has made two investments, including a January 24, 2017, investment in Kwals Group.

## Questions

### What investment stages does Now Capital target?

Now Capital invests across the venture lifecycle in India, participating in early-stage seed and start-up rounds as well as expansion and late-stage growth equity. The firm’s mandate allows it to back companies from initial formation through to scaled commercial operations, operating a full-stack venture strategy rather than a stage-specific fund model.

### Does Now Capital disclose its portfolio companies or investment track record?

No. Now Capital does not publicly list portfolio companies, team members, or investment performance on its website or any professional platform. The firm maintains a notably low-profile posture relative to other India-focused venture firms of comparable strategy.

### Who runs investment decisions at Now Capital?

The firm does not publicly name its investment committee, managing partners, or deal leads. No principal names appear in public filings, press coverage, or on the firm’s own digital presence, making the leadership structure opaque to external observers.

### Does Now Capital participate in fund commitments or only direct deals?

Based on available public record, Now Capital is structured to make direct investments into private Indian companies rather than operating as a fund-of-funds. No LP commitments into external venture or growth funds have been publicly identified.

## Related profiles

- [Novus Capital Group](https://altss.com/profile/novus-capital-group)
- [NSG Capital](https://altss.com/profile/nsg-capital)

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Last updated: 2026-06-03T20:00:00.000Z

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