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NowThisNews
NowThisNews is a digital-native news organization producing short-form video content for social media platforms.
NowThisNews
NowThisNews launched in 2012 as a digital news venture, co-founded by former Huffington Post executive Kenneth Lerer, though its exact founding details are not fully public. The firm's model centers on producing short video clips optimized for social media distribution on platforms like Facebook, Instagram, Twitter, and Snapchat. Strategically, NowThisNews covers politics, entertainment, climate, and culture, with a focus on narrative-driven, emotionally resonant content. The organization has cited partnerships with advertisers and platforms to fund its operations, but direct investment details, portfolio holdings, or capital commitments are not disclosed. Geographically, its editorial teams are based in the US and Europe. NowThisNews operates as a media company, not an investment vehicle; no assets under management, team size, or deployment data are publicly available. Adjacent operations include sister brands under the same parent — possibly Group Nine Media — though that structure has shifted over time. No recent operational events were verifiable from public sources. Structurally, NowThisNews is distinct from any family office or asset manager — its core business is advertising-supported digital publishing, not capital allocation. Without an investment mandate or disclosed principals, no governance or succession framework can be confirmed.
General information
Firm type
other
Year founded
—
AUM
Undisclosed
Location
Region
—
Country
United States
City
New York, Berlin, Los Angeles, San Francisco, Silver Spring, Denver, Newton, Wilton
Corporate office
—
Frequently asked questions
Who founded NowThisNews?
NowThisNews was co-founded by Kenneth Lerer, a former Huffington Post executive, alongside other co-founders, though the full founding team is not publicly listed. The exact founding year is widely cited as 2012.
Does NowThisNews operate as a family office or investment firm?
No. NowThisNews is a digital media company focused on news production and social video distribution. It has no publicly disclosed investment portfolio, AUM, or capital deployment activity.
How does NowThisNews generate revenue?
The firm primarily earns revenue through advertising and brand partnerships, distributing sponsored content alongside its editorial output. Specific financial data are not publicly available.
What is the editorial focus of NowThisNews?
NowThisNews covers politics, entertainment, climate change, and culture, producing short videos optimized for sharing on platforms like Facebook, Twitter, Instagram, and Snapchat. The tone is frequently described as progressive and youth-oriented.
Where is NowThisNews headquartered?
The firm has offices listed in New York, Los Angeles, Berlin, San Francisco, Denver, and Silver Spring, among others. It does not publicly designate a single global headquarters.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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