# NRD Capital Management II

NRD Capital Management II is an Asset Manager based in Atlanta, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Atlanta, United States
- **Region:** North America
- **Address:** Atlanta, GA, United States
- **Founded:** 2014
- **Assets under management:** Undisclosed
- **Website:** nrdcapital.com

## Regulatory record

- **CRD number:** 328502
- **SEC file number:** 802-128973
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/328502

## About

NRD Capital Management II, LLC is an exempt reporting adviser in Atlanta, GA. It is based in Atlanta.

## Sectors

- Franchising & Multi-Unit
- Consumer & Retail
- Food & Beverage
- Health & Wellness
- Home Services

## People

- Aziz Hashim — Founder and Managing Partner

## Questions

### What does NRD Capital invest in?

NRD Capital invests exclusively in multi-unit franchise and consumer-service businesses. Its debut fund acquired the largest Popeyes Louisiana Kitchen franchisee globally, and the firm continues to pursue franchisee platforms in quick-service restaurants, fitness, health and wellness, and home services. NRD targets businesses with predictable unit-level economics where it can apply its team's deep operational expertise.

### Who founded NRD Capital, and what is his background?

Aziz Hashim founded NRD Capital in 2014. Before NRD, he was a prominent multi-unit franchise operator who grew a 200-unit Popeyes franchisee group. His transition from franchise operator to institutional investor shaped NRD's thesis that franchisee platforms represent an underserved asset class for private equity. Hashim is a former electrical engineer and immigrant founder.

### Does NRD Capital invest in franchise brands, or just franchise operators?

NRD Capital focuses primarily on franchisee platforms — the operating companies that run dozens or hundreds of franchise units under a national brand. However, the firm has also evaluated enabling technology and service providers that sit within the franchise ecosystem. Its core model is control acquisition of established multi-unit operators, not venture investments in emerging franchise concepts.

### What is NRD Capital's geographic focus?

NRD's franchisee portfolio is concentrated in the United States, with a bias toward Sun Belt markets including the Southeast and Southwest. These regions have historically exhibited stronger population growth and favorable franchise unit economics. The firm does not actively pursue international franchisee platforms.

### How does NRD Capital source deals?

NRD sources proprietary deal flow through its founder's and partners' longstanding relationships within the franchise industry. Many transactions involve retiring founders of multi-unit franchise groups who prefer to sell to an operator they know rather than a generalist financial buyer. The firm also works with franchise brand corporate offices as a preferred capital partner for succession transitions.

### Does NRD Capital raise outside investor capital?

Yes, NRD Capital manages a committed private equity fund structure. NRD Capital I raised outside limited partner capital and executed the flagship acquisition of a 237-unit Popeyes franchisee in 2017. The firm does not publicly disclose its latest fund size or AUM.

## Related profiles

- [Air Street Capital](https://altss.com/profile/air-street-capital-ii-lp)
- [Clairwell Financial Planning](https://altss.com/profile/clairwell-financial-planning-llc)

---

Last updated: 2026-08-14T12:30:00.000Z

Canonical page: https://altss.com/profile/nrd-capital-management-ii-llc

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology