NuOrion Partners

NuOrion operates through two regulated affiliates. NuOrion Capital, LLC is an SEC-registered broker-dealer and FINRA member that handles M&A advisory and private placements. NuOrion Advisors is a registered investment advisor that focuses on alternative investments, including direct private equity. This structure allows the firm to advise on transactions and then commit its own capital to those same deals.

NuOrion Partners has a formal partnership with Spayne Lindsay & Co., a global consumer M&A advisory firm. Guy Phillips serves as Chairperson of Spayne Lindsay, and several NuOrion partners, including John Duffy, Tom Girardi, Sergio Pedreiro, and Jonathan Tretler, hold concurrent roles as Spayne Lindsay partners. The arrangement extends NuOrion's execution capacity and consumer-sector coverage internationally.

Yes. The firm states it invests its own capital in strategic transactions, primarily alongside the M&A mandates it advises. Known positions include board-level roles and equity stakes in Au Vodka and RipVan, indicating a preference for direct equity investments in growth-stage consumer brands rather than passive fund commitments.

NuOrion focuses on food and beverage, digitally native brands, celebrity- and influencer-founded consumer products, and broader consumer retail. Its partners have transaction experience spanning premium spirits, better-for-you snacks, plant-based foods, and beauty. The firm does not publicly state any explicit sectors it avoids, but its team's track record and deal sheet remain concentrated in branded consumer goods.

Founder and Managing Member Guy Phillips leads the firm. He is the Managing Partner of the affiliated RIA, NuOrion Advisors, which directs alternative investments. The partnership structure suggests that investment decisions are made collectively by the senior partners, who each bring transaction experience and operating backgrounds from UBS, J.P. Morgan, Unilever, Revlon, and BTG Pactual.