# OATV Management Company

OATV Management Company is an Asset Manager based in Mill Valley, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Mill Valley, United States
- **Region:** North America
- **Address:** Cambridge, MA, United States
- **Founded:** 2008
- **Assets under management:** Undisclosed
- **Website:** oatv.com

## Regulatory record

- **CRD number:** 159682
- **SEC file number:** 802-75383
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/159682

## About

OATV Management Company, LLC is an exempt reporting adviser in Mill Valley, CA. It operates from California.

## Sectors

- Enterprise Software
- AI/ML
- Industrial Tech
- Robotics & Automation
- ClimateTech

## Offices

- San Francisco, CA, United States

## People

- Bryce Roberts — Managing Director & Co-founder
- Mark Jacobsen — Managing Director & Co-founder

## Questions

### Who runs investment decisions at OATV?

Managing Directors and co-founders Bryce Roberts and Mark Jacobsen lead all investment decisions. Roberts operates from Utah and Jacobsen from the San Francisco Bay Area. The firm maintains a deliberately small partnership structure without a large hierarchical investment committee.

### How does OATV source proprietary deal flow?

OATV's deal flow derives heavily from the O'Reilly Media ecosystem — authors, conference attendees, and the publisher's network of technical practitioners. The firm often sees developer-tool and open-source startups before they appear on conventional VC radars, a sourcing advantage rooted in O'Reilly's role as a canonical publisher for programmers and data scientists.

### Is OATV structured as a traditional venture firm?

No. OATV operates as a captive venture arm with a single limited partner, O'Reilly Media, rather than raising funds from institutional investors. This structure eliminates the standard fundraising cycle and aligns the fund's timeline with O'Reilly's strategic horizon. The team makes independent investment decisions but does not manage outside capital.

### What investment stages does OATV typically target?

OATV focuses on pre-seed and seed rounds, writing first checks into companies that are often pre-revenue and pre-product-market fit. The firm occasionally participates in follow-on rounds but its primary strategy centers on earliest-stage entry points.

### Which sectors does OATV explicitly avoid?

OATV does not publicly maintain a published exclusion list, but its portfolio concentrates on developer tools, enterprise infrastructure, data platforms, and industrial automation. Consumer-social and biotech therapeutics are not represented in its known portfolio and fall outside the firm's technical-practitioner thesis.

### What is OATV's known posture on co-investments alongside external GPs?

OATV co-invests regularly with other early-stage funds. Its network includes firms that share a technical-founder focus, such as Bloomberg Beta and other media-anchored venture arms, as well as traditional Bay Area seed funds. The firm has not launched a formal co-investor club or syndicate structure.

### How is OATV related to O'Reilly Media?

OATV is the venture capital arm of O'Reilly Media, the technical publishing and conference company founded by Tim O'Reilly. O'Reilly Media is the fund's sole limited partner, providing all investment capital. The two entities share a brand heritage but operate as legally distinct organizations with OATV making independent investment decisions.

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- [PRICAP Advisors](https://altss.com/profile/pricap-advisors-llc)
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Last updated: 2026-08-14T12:30:00.000Z

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