# OBI SQUARED Ventures

OBI SQUARED Ventures is a Venture Capital based in Germany, Germany.

## Overview

- **Organization type:** Venture Capital
- **Headquarters:** Germany, Germany
- **Region:** Europe
- **Address:** Germany
- **Founded:** 2021
- **Assets under management:** Undisclosed
- **Website:** squared.obi.de
- **LinkedIn:** https://www.linkedin.com/company/obi-squared

## Regulatory record

- **Reports private funds:** No

## About

The next horizon of innovation at OBI - We partner with startups, build new ideas and scale unique business models.

## Sectors

- PropTech
- ClimateTech
- Energy Transition & Renewables
- Circular Economy
- Home Services

## Questions

### How is OBI SQUARED Ventures structured relative to the parent retailer?

OBI SQUARED operates as a captive corporate venture unit, not a standalone fund. It deploys capital directly from the OBI Group balance sheet and is integrated into the parent's strategic apparatus rather than functioning as a financially independent GP raising outside capital.

### What is the firm's investment strategy and sector focus?

OBI SQUARED targets early-stage and growth-stage startups in PropTech, ClimateTech, circular economy, and supportive home services. The thesis centers on technologies that decarbonize, digitize, or service-enable the residential built environment — areas directly adjacent to OBI's core building-materials and home-improvement franchise.

### What does OBI SQUARED offer beyond capital?

The firm provides portfolio companies with distribution through OBI's 675-store network across nine European countries, brand amplification via one of the continent's best-known home-improvement platforms, and access to OBI's supply chain and customer base. This commercial pathway is positioned as a primary value proposition, distinct from purely financial returns.

### Does OBI SQUARED invest only in German startups?

The firm's geographic focus is German-speaking Europe and adjacent markets where OBI maintains retail operations. However, it can invest on a pan-European basis when technologies are deployable into OBI's core markets, which includes Germany, Poland, Czech Republic, Slovakia, Austria, Switzerland, Italy and Slovenia.

### Who runs investment decisions at OBI SQUARED Ventures?

The firm does not publicly name its investment committee or managing partners. The parent group, originally part of the Tengelmann retail conglomerate, operates OBI SQUARED as an internal unit, and lead decision-makers have not been disclosed in public-facing materials.

## Related profiles

- [OBF Investments](https://altss.com/profile/obf-investments)
- [Objective Wealth Management](https://altss.com/profile/objective-wealth-management)

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Last updated: 2026-06-03T20:00:00.000Z

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