# Obvious Ventures

Obvious Ventures is a Venture Capital based in San Francisco, United States.

## Overview

- **Organization type:** Venture Capital
- **Headquarters:** San Francisco, United States
- **Region:** North America
- **Address:** 190 Pacific Avenue, San Francisco, CA 94111
- **Founded:** 2014
- **Assets under management:** Undisclosed
- **Website:** www.obvious.com
- **LinkedIn:** https://www.linkedin.com/company/obvious-ventures

## Regulatory record

- **CRD number:** 173187
- **SEC file number:** 802-80474
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/173187

## About

Obvious is an early-stage venture capital firm backing visionary leaders building breakthrough solutions to the world's biggest problems. It invests thematically across planetary health, human health, and economic health. The firm was founded on a simple belief that the most valuable companies of our time will be the ones scaling these solutions and moving capitalism from scarcity to abundance.

## Sectors

- ClimateTech
- Energy Transition & Renewables
- Mobility & Transportation
- Digital Health
- Healthcare Services
- AI/ML
- FinTech
- PropTech
- FoodTech
- InsurTech
- Enterprise Software
- Robotics & Automation

## People

- James Joaquin — Co-Founder & Managing Director
- Vishal Vasishth — Co-Founder & Managing Director
- Andrew Beebe — Managing Director
- Kahini Shah — Partner
- Rohan Ganesh — Partner
- Mo Islam — Partner
- Ev Williams — Co-Founder

## Questions

### What does Obvious Ventures mean by 'world positive' investing?

The firm defines three pillars—planetary health, human health, and economic health—as its sole investment lanes. Every portfolio company must map to at least one of these themes. In practice, this means the firm invests in climate technology, digital health, and fintech platforms aimed at individual and small-business economic empowerment. The thesis is embedded in the firm's brand identity and structuring of capital vehicles, including the Obvious 360 Fund.

### What investment stages does Obvious Ventures target?

The firm's strategy spans seed, early-stage, growth, and expansion or late-stage venture. It also has capacity for co-investment and complex situations, according to its own characterization. This flexible mandate allows it to support companies from formation through public listing, as demonstrated by Beyond Meat's 2019 IPO.

### How is Obvious Ventures structured relative to a typical venture capital firm?

Structurally, it is an asset manager operating a venture capital strategy, but its differentiation lies in the binding thematic mandate. Unlike firms that apply ESG filters alongside a generalist strategy, Obvious requires companies to fit its 'world positive' framework as a condition of investment. The firm also cultivates an operating partner network called 'Champions' to support portfolio companies.

## Related profiles

- [Obunsha Ventures](https://altss.com/profile/obunsha-ventures)
- [OCA Ventures](https://altss.com/profile/oca-ventures)

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Last updated: 2026-08-11T15:07:41.444Z

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