# Ofir SouthUp Ventures

Ofir SouthUp Ventures is a Venture Capital based in Sha'ar HaNegev, Israel.

## Overview

- **Organization type:** Venture Capital
- **Headquarters:** Sha'ar HaNegev, Israel
- **Region:** Middle East
- **Address:** Sha'ar HaNegev Regional Council, D.N. Hof Ashkelon, 78100, Israel
- **Founded:** 2024
- **Assets under management:** Undisclosed
- **Website:** ofirsouthup.vc
- **LinkedIn:** https://www.linkedin.com/company/ofir-southup-ventures

## Regulatory record

- **Reports private funds:** No

## About

Ofir-SouthUp Ventures is a regional investment fund initiated by the SouthUp incubator operating in Sha'ar HaNegev, near the Gaza border. It aims to transform the Western Negev into a world-class innovation hub, invest in top-tier startups, foster resilience and sustainable growth through job creation, and deliver strong returns to investors. The fund focuses on pre-seed, seed, and A-Series startups in or willing to relocate to the Western Negev, combining regional revitalization with maximizing return on capital.

## Sectors

- AgriTech & FoodTech
- CleanTech
- IoT
- Robotics & Automation
- Digital Health
- ClimateTech
- Enterprise Software

## People

- Dr. Amiram (Ami) Appelbaum — Chairman
- Itai Horstock — Managing Partner
- Gil Shvartzman — Founding Partner
- Shahar Belkin — Founding Partner
- Yair Estline — Founding Partner and Legal Counsel
- Rafi Nevo — Partner

## Questions

### Who runs investment decisions at Ofir SouthUp Ventures?

The Investment Committee is chaired by Dr. Amiram (Ami) Appelbaum, the former Chief Scientist and Chairman of the Israel Innovation Authority. Managing Partner Itai Horstock, who previously founded Sherpa Group and worked as an M&A attorney at Shearman & Sterling in New York, leads execution from the GP side. Founding Partner Gil Shvartzman, CEO of the SouthUp incubator, and Partners Rafi Nevo and Amichai Steimberg round out the committee alongside operating executives from the region's industrial base.

### How does the fund source proprietary deal flow?

Ofir SouthUp Ventures sits atop the SouthUp incubator, which has graduated 60 startups since 2017 and maintains an active pipeline of 27 portfolio companies. Deal flow funnels through the incubator's two physical campuses in Sha'ar HaNegev and Kibbutz Nir Am, collaborations with Sapir College, and a government mandate that channels Israel Innovation Authority-backed startups into the program. The fund also allocates up to 15% of capital to exceptional startups outside the Western Negev.

### Does the fund participate in fund commitments or only direct deals?

The firm makes direct equity investments in startups, primarily at pre-seed, seed, and Series A stages. There is no public evidence of fund-of-funds commitments or LP positions in external GPs. The Israel Innovation Authority's grants flow to the portfolio companies themselves, not to the fund.

### What is the connection between the fund and the late Ofir Libstein?

Ofir Libstein served as head of the Sha'ar HaNegev Regional Council and was the primary political force behind bringing technology entrepreneurship to the Western Negev. He was killed on October 7 while defending Kibbutz Kfar Aza. The fund is named for him and was designed to execute his vision: transform the Gaza envelope into a tech employment hub that delivers both economic resilience and returns.

## Related profiles

- [OFI Invest Asset Management](https://altss.com/profile/ofi-invest-asset-management)
- [OFM Wealth](https://altss.com/profile/ofm-wealth)

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Last updated: 2026-08-11T15:07:41.444Z

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