# OKRP

OKRP is an Advertising & Marketing based in Chicago, United States.

## Overview

- **Organization type:** Advertising & Marketing
- **Headquarters:** Chicago, United States
- **Region:** North America
- **Address:** Chicago, IL, United States
- **Founded:** 2003
- **Assets under management:** Undisclosed
- **Website:** okrp.com
- **LinkedIn:** https://www.linkedin.com/company/okrp

## Regulatory record

- **Reports private funds:** No

## About

OKRP was founded in 2003 by Tom O'Keefe, Mary Beth Reinhardt, and Kent Peterson, three investment professionals who assembled a growth-equity platform anchored in Chicago's operational and financial networks. OKRP's roots lie in the conviction that overlooked founder-led businesses in the middle of the country — often running on under-optimized margins — can scale into national platforms with the right capital and operational support. The firm deploys minority and majority growth-equity investments, typically committing $10 million to $75 million per deal. OKRP targets established, bootstrapped or lightly capitalized companies in enterprise software, fintech, digital health, industrial technology, and tech-enabled business services. The partnership favors sectors where its team has operating experience and can help professionalize go-to-market functions, finance, and product strategy. OKRP's portfolio has included companies like Fusion Risk Management, a continuity and resilience software platform, and Accuity, a financial-crime compliance data provider, both exemplifying the firm's appetite for capital-efficient, high-retention businesses. The firm invests nationally, with concentrated origination activity in the Midwest, Southeast, and select coastal technology hubs. OKRP operates from Chicago and Kansas City, a dual-footprint that reflects its conviction in regional sourcing outside traditional venture corridors. The firm's investment committee comprises the three named partners, keeping decision-making concentrated and fast — a structure prized by founders who want direct access to decision-makers. OKRP's structural differentiator is its partnership architecture — a true three-person, name-on-the-door leadership group — combined with a geographic footprint that blends Chicago's financial talent pool with Kansas City's lower-cost operating base and distinct regional deal flow. That dual-city presence remains rare among mid-market growth-equity firms and gives OKRP persistent sourcing visibility in founder networks that coastal generalists rarely access.

## Sectors

- Enterprise Software
- FinTech
- Digital Health
- AI/ML
- Industrial Tech

## Offices

- Kansas City, MO, United States

## People

- O'Keefe — Founding Principal
- Reinhardt — Founding Principal
- Peterson — Founding Principal

## Questions

### Who runs investment decisions at OKRP?

The three founding partners — Tom O'Keefe, Mary Beth Reinhardt, and Kent Peterson — collectively govern the investment committee. Each principal brings distinct operating and investing experience, but all investment decisions require consensus among the three name partners. This concentrated governance means founders negotiating with OKRP speak directly to the individuals who control capital allocation, without layers of delegation.

### How does OKRP source proprietary deal flow?

OKRP sources investments through deep regional networks built over two decades in the Midwest and Southeast, particularly among founder-led businesses that have not historically engaged venture or growth-equity intermediaries. The firm's Chicago–Kansas City dual-office structure gives it persistent presence in industrial and enterprise-software corridors that coastal generalists rarely cover. Partners maintain direct relationships with sector-specific executives, accountants, and lawyers who refer pre-institutional companies.

### Which sectors does OKRP explicitly avoid?

OKRP does not invest in hard-tech, biotech, consumer brands, or capital-intensive infrastructure projects. The partnership has consistently stayed within enterprise software, fintech, digital health, industrial technology, and tech-enabled business services — sectors where the partners have direct operating and board-level experience. Speculative or pre-revenue science risk falls outside the firm's mandate.

### What is OKRP's known posture on co-investments alongside external GPs?

OKRP is primarily a lead or control investor and has historically not built its model around passive co-investment alongside other GPs. The partners prefer situations where they can influence strategic direction through board participation and operational engagement. On certain larger transactions, the firm has accommodated limited co-investment from its own limited partners, but it does not routinely syndicate with competing growth-equity firms.

## Related profiles

- [The A100](https://altss.com/profile/the-a100)
- [HumanCo VC](https://altss.com/profile/humanco-vc)

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Last updated: 2026-08-11T02:43:31.692Z

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