# OKX

OKX is an Asset Manager based in Mahe, Seychelles.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Mahe, Seychelles
- **Region:** North America
- **Address:** Mahe, Seychelles
- **Founded:** 2017
- **Assets under management:** Undisclosed
- **Website:** www.okx.com
- **LinkedIn:** https://www.linkedin.com/company/okx

## Regulatory record

- **Reports private funds:** No

## About

OKX is a MiCA-licensed crypto exchange and one seamless platform for crypto, tokenized assets, and X-Perps, trusted by over 120 million traders worldwide. It operates in Europe through OKX Europe Limited, authorized by the Malta Financial Services Authority as a Crypto Asset Service Provider. Customer funds are held in segregated accounts, backed 1:1, with reserves verified monthly through Proof of Reserves.

## Sectors

- FinTech
- Web3/DeFi

## Offices

- Palo Alto
- San Francisco
- San Mateo
- Sydney
- Champaign

## People

- Star Xu — Founder and CEO

## Questions

### Who runs investment and strategic decisions at OKX?

Star Xu, the founder who launched the firm's predecessor OKCoin in 2013, holds ultimate authority as CEO. Operational leadership is distributed across global hubs, but Xu is the sole controlling figure consistently identified in regulatory registrations and firm communications. No external board members or institutional investors are publicly known.

### How is OKX structured from a regulatory standpoint?

The parent company is registered in Seychelles. Its US-facing operation, OKX United States, functions under a patchwork of state money transmitter licenses rather than a single federal charter. This split allows offshore users to access high-leverage derivatives products—unavailable on the US platform—while the American entity stays restricted to spot trading pairs like BTC, ETH and XRP.

### How does OKX's product split between exchange and Web3 services?

The exchange side accounts for most observable volume, centered on perpetual swaps, futures and options with cross-margining across a unified account. The Web3 segment includes a self-custody wallet, an NFT marketplace, and access points to decentralized exchanges and staking. OKX positions the wallet as a gateway to DeFi rather than a passive custody solution.

### What do OKX's sports sponsorship deals signal about its business?

Partnerships with Pep Guardiola, Scotty James, and the Manchester City training kit suggest a brand-investment strategy aimed at mainstream visibility rather than institutional allocators. These deals align with a retail-heavy user base and a marketing posture that pushes the platform's ease-of-use narrative, contrasting with the much quieter institutional sales efforts undertaken by competitors.

## Related profiles

- [Okemo Capital Management](https://altss.com/profile/okemo-capital-management-llc)
- [OLB Group](https://altss.com/profile/olb-group-inc)

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Last updated: 2026-08-11T15:07:41.444Z

Canonical page: https://altss.com/profile/okx

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