Asset Manager

Updated:

OnPoint Advisors

Todd Travers and Reed Williams built OnPoint Advisors as a Dallas-based fundless sponsor, forming deal-specific vehicles in real estate, energy and medtech.

OnPoint Advisors logo

OnPoint Advisors

Facilitating Private Investment in Commercial Real Estate and Oil & Gas Projects

General information

Firm type

Generalist

Year founded

2018

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Dallas

Corporate office

7001 Preston Road, Fifth Floor, Dallas, TX 75205, United States

Principals

Todd Travers

Co-Founder & Partner

Reed Williams

Co-Founder & Partner

Sector focus

Real EstateEnergy Transition & RenewablesHealthcare Services

Frequently asked questions

Who runs investment decisions at OnPoint Advisors?

Todd Travers and Reed Williams make investment decisions jointly as Co-Founders and Partners. Travers brings institutional fixed-income and energy experience from Highland Capital and PetroCapital; Williams contributes real-estate development and medical-venture expertise from his years at LandPlan Development and his role on the board of OsteoCentric Technologies.

Is OnPoint Advisors a single-family office or an asset manager?

OnPoint Advisors is structured as an asset manager. It functions as a fundless sponsor — it does not maintain a permanent fund or manage a single family's capital. Instead, it forms, manages and funds investment vehicles in partnership with operating sponsors on a deal-by-deal basis.

Does OnPoint Advisors participate in fund commitments or only direct deals?

OnPoint does not operate a blind-pool fund, so it does not make fund commitments. It constructs dedicated investment vehicles for each sponsor relationship, giving investors direct exposure to specific commercial real estate projects, oil-and-gas mineral funds, or medical-technology companies.

What investment stages does OnPoint Advisors typically target?

OnPoint targets growth-stage opportunities. In real estate, this means ground-up development and repositioning projects, as seen in the Baylor Medical Center at Frisco and Stonebriar Park communities. In healthcare ventures, it has backed OsteoCentric Technologies at a stage where commercial adoption and co-investment from Squadron Capital signaled expansion.

Which sectors does OnPoint Advisors explicitly avoid?

OnPoint's disclosed activities concentrate on commercial real estate, oil and gas, and medical technology. The firm does not advertise involvement in software, consumer goods or other venture-capital sectors, suggesting a deliberate avoidance of areas outside its principals' operational backgrounds.

How is OnPoint Advisors related to LandPlan Development?

LandPlan Development Corporation, founded by Reed Williams' father Jim Williams Jr., is the real-estate development firm where Reed Williams spent 18 years as an officer before co-founding OnPoint. OnPoint is not a subsidiary of LandPlan, but the relationship provides a pipeline of real-estate development opportunities and deep local development expertise in the Dallas-Fort Worth Metroplex.

Does OnPoint Advisors maintain philanthropic structures, and how are they separated?

The firm does not disclose a standalone philanthropic foundation. However, Todd Travers serves on the board of the North Texas Community Development Corporation, a separate entity that originates SBA 504 loans to small businesses, and the firm supports Traffick911, a nonprofit combating child trafficking.

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