# Ontrak

Ontrak is an Asset Manager based in Santa Monica, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Santa Monica, United States
- **Region:** North America
- **Address:** Santa Monica, CA, United States
- **Assets under management:** Undisclosed
- **Website:** www.ontrakhealth.com

## Regulatory record

- **Reports private funds:** No

## About

OnTrak offers POS tracking and management software for the beverage distribution industry. The company provides software solutions for tracking POS data, managing marketing expenses, ensuring compliance with line cleaning standards, and conducting tap handle surveys. Its customers include beer distributors, wine and spirits distributors, and carbonated soft drink bottlers, and it was founded in 2004 in Cincinnati, Ohio — acquired by Utopia Kingdom in January 2026.

## Sectors

- Digital Health
- Healthcare Services

## Questions

### Who runs investment decisions at Ontrak?

Ontrak is a publicly traded company (NASDAQ: OTRK), so investment decisions are overseen by its board of directors and executive team. As of 2024, the CEO is Brandon H. LaVerne, and the CFO is Matthew Worminger. The board includes representatives from institutional investors and healthcare industry executives.

### How does Ontrak source proprietary deal flow?

Ontrak is not a private equity or venture capital firm; it is an operating company that generates revenue through contracts with health plans and employers. Its 'deal flow' is essentially its sales pipeline, which is built through direct outreach to managed-care organizations and responses to requests for proposals (RFPs). The company markets its outcomes data to potential customers rather than sourcing investments.

### What investment stages does Ontrak typically target?

Ontrak does not target investment stages. It is a healthcare services company that targets specific patient populations for clinical intervention. It is not a private equity, venture capital, or hedge fund that allocates capital to external managers or companies. The question does not apply to the firm's business model.

### Which sectors does Ontrak explicitly avoid?

Ontrak's focus is limited to healthcare—specifically behavioral health integrated with chronic disease management. It does not operate in financial services, technology, real estate, or any other sector outside of healthcare delivery. The company has not publicly stated any explicit avoidance list beyond its core focus.

### How is Ontrak related to its former parent or related vehicles?

Ontrak was previously known as Apollo Medical Holdings (ApolloMed) before spinning out its behavioral health division. In 2021, ApolloMed completed the spin-off of Ontrak as a separate publicly traded company. The two entities are now independent, though they share some historical roots. There is no current ownership or governance overlap.

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- [Alliance Data Systems](https://altss.com/profile/alliance-data-systems)
- [ACTO Technologies Inc.](https://altss.com/profile/acto-technologies-inc)

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/ontrak

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