# Operative Media

Operative Media is an Advertising Management Software / Ad Tech based in Jerusalem, Israel.

## Overview

- **Organization type:** Advertising Management Software / Ad Tech
- **Headquarters:** Jerusalem, Israel
- **Region:** Middle East
- **Address:** Jerusalem, Israel
- **Founded:** 2004
- **Assets under management:** Undisclosed
- **Website:** operativemedia.com
- **LinkedIn:** https://www.linkedin.com/company/operative

## Regulatory record

- **Reports private funds:** No

## About

Operative Media was founded in 2004 by Gilad Bachar and Becca Steinitz in Jerusalem, Israel. The company grew out of the country's deep pool of ad-tech and enterprise software talent. It later opened a New York office to serve US-based media clients, including major publishers and agencies. The company's flagship product is a cloud-based operating system for advertising operations. It covers inventory management, order entry, campaign trafficking, billing, and reporting. Clients include over 2,000 media companies, from large broadcasters to digital-native publishers, spanning North America and Europe. The platform competes with legacy ad-serving and ERP tools by offering a unified workflow. Operative Media employs several hundred professionals across its two offices. In 2022, the company was acquired by K1 Investment Management, a private equity firm focused on enterprise software. The acquisition provided capital for product development and market expansion. K1 operates as the majority owner, while Bachar and Steinitz remain in leadership roles. The structural differentiator is Operative Media's status as an operating company owned by a private equity sponsor, not a family office. While it functions as a standalone business, the firm's ownership structure ties it to institutional capital from K1. This architecture is distinct from the FO profile norm — the firm is a portfolio company, not an allocator.

## Sectors

- Media & Entertainment
- Enterprise Software
- AdTech

## Offices

- New York, United States

## People

- Gilad Bachar — Chief Executive Officer
- Becca Steinitz — Chief Operating Officer
- Assaf Seltzer — Chief Technology Officer

## Questions

### What does Operative Media's software do?

Operative's platform is a cloud-based operating system for advertising operations. It replaces disparate tools for inventory management, order entry, campaign trafficking, billing, and reporting. The system is designed for media publishers, broadcasters, and agencies.

### Who are Operative Media's primary clients?

Over 2,000 media companies across North America and Europe. Clients include large broadcasters, digital publishers, and advertising agencies. The platform serves both legacy linear and digital ad operations.

### Where are Operative Media's offices located?

Dual headquarters in Jerusalem, Israel, and New York, United States. The Jerusalem office houses engineering and product teams; the New York office focuses on sales and client services.

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/operative-media

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