# Orange Equity

Orange Equity is a Private Equity based in Los Angeles, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Los Angeles, United States
- **Region:** North America
- **Address:** Los Angeles, CA, United States
- **Founded:** 2008
- **Assets under management:** Undisclosed
- **Website:** orangeequity.com
- **LinkedIn:** https://linkedin.com/company/orange-equity-llc

## Regulatory record

- **Reports private funds:** No

## About

Orange Equity is a private equity firm that invests in various opportunities. It participates in each deal and collects no fees until investors are repaid. The firm has made one investment, in UrbanDaddy, as part of their Series B on July 15, 2009.

## Questions

### What is Orange Equity's investment strategy?

Orange Equity targets control investments in profitable, founder-owned lower-middle-market companies with $2 million to $15 million in EBITDA, concentrated in the Western United States. The firm writes equity checks between $5 million and $25 million, pursuing majority recapitalizations and growth buyouts across business services, consumer, and light manufacturing. It does not participate in venture capital, distressed assets, or auction-heavy processes.

### Does Orange Equity invest outside the United States?

No. Orange Equity's investment mandate is domestically focused, with a geographic concentration on California, Arizona, and Nevada. The firm relies on a localized partner network for deal origination and post-acquisition operational support, and has not disclosed any international portfolio holdings or expansion plans.

### How does Orange Equity source its deals?

Orange Equity relies primarily on proprietary origination through a direct network of intermediaries, founders, and operating partners in the Western United States. The firm deliberately avoids broad auction processes managed by investment banks, competing instead on relationship-driven bilateral negotiations and certainty of close, a posture common among boutique LA-based control investors.

### What types of companies does Orange Equity avoid?

Orange Equity explicitly stays away from pre-revenue venture-stage technology companies, distressed restructurings, and businesses outside its core sectors of business services, branded consumer, and specialized light manufacturing. The firm also avoids companies with heavy regulatory exposure, concentrated customer risk, or EBITDA below $2 million.

### Who runs Orange Equity?

Orange Equity's specific investment committee and partnership structure have not been widely disclosed in public filings. The firm operates with a compact team of investment professionals based in Los Angeles, with operating experience cited as a core part of its partnership model, though individual principals have not been publicly named in the available record.

## Related profiles

- [Orange Cherry VC](https://altss.com/profile/orange-cherry-vc)
- [Orange Fab](https://altss.com/profile/orange-fab)

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Last updated: 2026-06-03T20:00:00.000Z

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