# Ordinary

Ordinary is a Private Equity based in Toronto, Canada.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Toronto, Canada
- **Region:** North America
- **Address:** Toronto, Canada
- **Founded:** 2020
- **Assets under management:** Undisclosed
- **Website:** ordinaryholdings.com
- **LinkedIn:** https://www.linkedin.com/company/ordinaryholdings

## Regulatory record

- **CRD number:** 309415
- **SEC file number:** 802-119963
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/309415

## About

Ordinary is the angel investment platform of a family office focused on deploying capital alongside mission-aligned partners into technology companies building agentic-centric tools, products, and services that foster consumer autonomy. Since 2020, the firm has made more than 40 investments and seeks to collaborate with Founders who share its mission. It opportunistically makes investments across asset classes that advance its core mission.

## Sectors

- AI/ML
- Enterprise Software

## Questions

### What does 'agentic-centric' mean in Ordinary's investment thesis?

Ordinary targets software that acts on a user's behalf to achieve goals — tools, products, and services where AI agents make decisions or execute tasks. The firm frames this as 'fostering consumer autonomy,' investing in companies where the technology shifts control and capability toward the end user.

## Related profiles

- [Order VC](https://altss.com/profile/order-vc)
- [Ordinary Equity](https://altss.com/profile/ordinary-equity)

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Last updated: 2026-08-11T15:07:41.444Z

Canonical page: https://altss.com/profile/ordinary

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