# Outside Interactive

Outside Interactive is a Digital Media / Outdoor Lifestyle based in Boulder, United States.

## Overview

- **Organization type:** Digital Media / Outdoor Lifestyle
- **Headquarters:** Boulder, United States
- **Region:** North America
- **Address:** Boulder, CO, United States
- **Founded:** 2019
- **Assets under management:** Undisclosed
- **Website:** outsideonline.com
- **LinkedIn:** https://www.linkedin.com/company/outside-interactive

## Regulatory record

- **Reports private funds:** No

## About

Outside Interactive develops interactive software for treadmill runners, focusing on fitness technology. Its flagship product, Virtual Runner, syncs high-definition videos with treadmill pace, offering an immersive experience. The software is compatible with various treadmills and wearable technologies.

## Sectors

- Media & Entertainment
- Consumer

## Questions

### Is Outside Interactive a media company or a technology platform?

Outside Interactive operates as a hybrid, but it is structurally more a consumer subscription platform than a traditional media company. Its acquisitions of Gaia GPS, TrainingPeaks, and AthleteReg turned a magazine publisher into a recurring-revenue business where content, mapping, training analytics, and event registration are bundled into a single paid membership called Outside+.

### What specific acquisitions created the current Outside Interactive?

After the 2021 rebranding from Pocket Outdoor Media, the firm acquired Gaia GPS, TrainingPeaks, AthleteReg, Pinkbike, Peloton Magazine, Roll Massif, and several legacy print titles including Outside, Backpacker, Climbing, and Ski. These deals consolidated GPS mapping, workout planning, race registration, and editorial into one portfolio.

### How does the Outside+ subscription model work?

Outside+ is a paid annual membership that bundles unlimited access to across Gaia GPS premium maps, TrainingPeaks premium training plans, discounts on AthleteReg events, and ad-free content across the entire Outside media portfolio. The recurring model is designed to capture a larger share of the active-lifestyle consumer's spending on gear, events, and digital tools.

### What happened to the print magazines after the 2023 restructuring?

In July 2023, the firm discontinued several print magazines, including Backpacker and Women's Running, converting them to digital-only formats within the Outside+ membership. The restructuring prioritized the single-membership digital bundle over a portfolio of separate print subscriptions.

### Does Outside Interactive operate internationally?

The majority of Outside Interactive's business is North American, anchored by US-based events, mapping coverage concentrated in the United States and Canada, and English-language editorial. While some digital tools have global users, the firm's event and membership infrastructure is overwhelmingly domestic.

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- [L.L.C.](https://altss.com/profile/llc)
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Last updated: 2026-06-03T20:00:00.000Z

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