# Overfuel

Overfuel is an Asset Manager based in Indianapolis, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Indianapolis, United States
- **Region:** North America
- **Address:** Indianapolis, IN, United States
- **Assets under management:** Undisclosed
- **Website:** overfuel.com
- **LinkedIn:** https://www.linkedin.com/company/overfuel

## Regulatory record

- **Reports private funds:** No

## About

Overfuel builds websites for dealerships and manages their local search optimization. The websites are configured to meet Google’s basic standards. Dealerships adopt the service to address those requirements.

## Sectors

- Automotive Digital Marketing
- SEO
- Paid Media
- Omnichannel Marketing
- AI/ML

## People

- Alex Griffis — founder
- Douglas Karr — principal

## Questions

### Who makes investment and product decisions at Overfuel?

Overfuel's founding team consists of former enterprise-software builders who worked with brands like Disney, Best Buy, and Home Depot. The firm does not publicly list named C-suite officers or an investment committee structure as of this review.

### What markets does Overfuel serve?

Overfuel sells to dealerships across the United States in four verticals: automotive dealers, powersports dealers, RV dealers, and marine dealers. The firm's content and case studies reference dealer groups of varying sizes, from single-location independents to multi-franchise groups.

### What kind of performance data backs Overfuel's claims?

Internally published metrics claim a 49.3% higher conversion rate for dealers on the Overfuel platform versus non-Overfuel websites, specifically when working with marketing agency Fountain Forward. The firm also publishes periodic mobile pagespeed studies comparing its core web vitals performance to industry averages.

### Does Overfuel run its own digital advertising or partner with agencies?

Overfuel directly manages Google Vehicle Listing Ads, Facebook Ads, and local SEO for its dealers. The firm references Fountain Forward as an agency partner for conversion rate comparisons, but the advertising products themselves are managed by Overfuel as part of the platform subscription.

### Does Overfuel disclose any institutional backing or major outside investors?

Overfuel does not publicly disclose any venture capital backers, private equity sponsors, or debt financing arrangements. The firm's website and public disclosures frame it as a self-funded operator.

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Last updated: 2026-07-11T16:28:00.000Z

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