# PAAB

PAAB is a Private Equity based in Uppsala, Sweden.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Uppsala, Sweden
- **Region:** Europe
- **Address:** Uppsala, Sweden
- **Founded:** 2007
- **Assets under management:** Undisclosed
- **Website:** www.paab.se
- **LinkedIn:** linkedin.com/company/paab

## Regulatory record

- **Reports private funds:** No

## About

PAAB is a group of experienced individuals who provide support to entrepreneurs and portfolio companies. They have made five investments, including a Seed VC investment in Flashe Gaming on May 09, 2020.

## Sectors

- Enterprise Software
- FinTech
- Media & Entertainment
- Mobility & Transportation

## People

- Öjvind Norberg — Ägare

## Questions

### Does PAAB operate more like a private equity fund or a holding company?

PAAB is structured as a private investment holding company rather than a blind-pool fund. The firm lists no fund vehicles, no limited partners, and no disclosed capital-raising cycles. Its stated philosophy — 'professional ownership' with emphasis on community, engagement, and endurance — aligns with permanent-capital holding structures, not time-bound private equity funds.

## Related profiles

- [P93 Ventures](https://altss.com/profile/p93-ventures)
- [Paan Capital](https://altss.com/profile/paan-capital)

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/paab

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