# Pacific Financial Planners

Pacific Financial Planners is an Asset Manager.

## Overview

- **Organization type:** Asset Manager
- **Assets under management:** Undisclosed

## Regulatory record

- **CRD number:** 132314
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/132314

## About

PACIFIC FINANCIAL PLANNERS, LLC is a state-registered investment adviser in LAGUNA NIGUEL, CA. The firm manages $84 million in assets, $58 million on a discretionary basis. It has 4 employees and 2 investment advisers.

## Questions

### How does Pacific Financial Planners charge for its services?

The firm operates on a fee-only basis, per its regulatory disclosures. Clients pay asset-based fees for ongoing investment management, calculated as a percentage of assets under advisement, and separate fixed or hourly fees for one-time financial planning projects. This structure eliminates commission conflicts common with brokerage-based models.

### What investment vehicles does the firm use for client portfolios?

Pacific Financial Planners constructs portfolios using a combination of individual stocks, bonds, no-load mutual funds, and exchange-traded funds. The firm's public filings confirm it avoids proprietary fund products and selects investments based on asset allocation targets rather than commission incentives.

### Who makes investment decisions at Pacific Financial Planners?

Investment decisions are made by the firm's investment adviser representatives, whose names appear on the firm's Form ADV regulatory filings. The firm does not publicly list a separate chief investment officer or an independent investment committee structure.

## Related profiles

- [Praesideo Management](https://altss.com/profile/praesideo-management-llc)
- [Brenneman Investment Adviser](https://altss.com/profile/brenneman-investment-adviser-llc)

---

Last updated: 2026-08-14T12:30:00.000Z

Canonical page: https://altss.com/profile/pacific-financial-planners-llc

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology