# Par Equity

Par Equity is an Asset Manager based in Edinburgh, United Kingdom.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Edinburgh, United Kingdom
- **Region:** Europe
- **Address:** Edinburgh, United Kingdom
- **Founded:** 2008
- **Assets under management:** Undisclosed
- **Website:** parequity.com
- **LinkedIn:** https://www.linkedin.com/company/parequity

## Regulatory record

- **Reports private funds:** No

## About

Par Equity has merged with Praetura Ventures and Praetura Investments to become PXN Group. Par Equity and Praetura Ventures have merged to become PXN Ventures, combining their businesses, experience and networks to build a world-class investor for the North. PXN will champion the North of England, Northern Ireland and Scotland’s investment ecosystem and wider economy, with multi-stage funds and tax-efficient UK investments.

## Sectors

- Enterprise Software
- AI/ML
- Cybersecurity
- ClimateTech
- Digital Health
- Industrial Tech
- Energy Transition & Renewables
- AgriTech & FoodTech
- Robotics & Automation
- Mobility & Transportation
- SpaceTech
- Media & Entertainment

## Offices

- Leeds, United Kingdom

## People

- Andrew Noble — Partner
- Alastair Moore — Investment Director
- Robert Higginson — Partner

## Questions

### Which sectors does Par Equity avoid?

Par Equity’s website and portfolio do not flag explicit exclusions, but the firm’s visible activity is concentrated in enterprise software, AI, climate technology, industrial tech, digital health and advanced materials. No consumer-internet, fintech-lending or crypto-native positions appear among disclosed portfolio companies.

### How does Par Equity source deal flow?

Par Equity sources primarily through its regional network across Scotland, Northern Ireland and the North of England. Its team combines operator, clinical, industrial and corporate-finance backgrounds that create origination paths into university spin-outs, regional technology clusters and private networks rarely covered by London-based funds. Founder testimonials on the firm’s site also cite proactive introductions to potential customers and portfolio cohorts.

### How does the firm’s EIS/VCT structure affect LP relationships?

Using EIS and VCT-qualifying structures lets Par aggregate individual investors who benefit from UK tax reliefs, creating a retail and high-net-worth LP base that sits alongside institutional capital. This design locks in capital for the qualifying holding period and is distributed through dedicated adviser channels under PXN Investments, giving Par a steadier funding profile than funds reliant solely on institutional commitment cycles.

### Who runs investment decisions at Par Equity?

Par Equity’s website lists a 24-person team with backgrounds spanning venture capital, technology operations, clinical science, law and corporate finance, but no named CIO or managing partner is singled out as the sole investment decision-maker. The firm describes a team-based approach using 'robust challenge and debate' in its investment process. Specific decision-making roles should be confirmed directly with the firm.

## Related profiles

- [PARCO Wealth Management](https://altss.com/profile/parco-wealth-management)
- [Pareto](https://altss.com/profile/pareto)

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Last updated: 2026-08-11T15:07:41.444Z

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