# Pareto Holdings

Pareto Holdings is an Asset Manager based in New York, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** New York, United States
- **Founded:** 2020
- **Assets under management:** Undisclosed
- **Website:** pareto20.com
- **LinkedIn:** https://www.linkedin.com/company/paretoholdings

## Regulatory record

- **Reports private funds:** No

## About

Pareto Holdings is an incubator fund that invests in Miami businesses. The firm focuses on companies in telemedicine, fintech, and consumer relationship management. Pareto Holdings has made 57 investments, including a Seed VC investment in Heywa Labs on February 12, 2026.

## Offices

- San Francisco, United States
- Paris, France

## People

- Edward Lando — Partner
- Annie Wasserman — Partner
- Jules Boustouller — Partner
- Ben Cambier — Partner
- Tim Simon — Investor
- Anika Adzich — Investor
- Carson Kraycik — Investor
- Antonia Wegmann — Investor
- Celia Molkentin — Investor
- Rohit Bhadange — Venture Partner
- Nathan Lian — Advisor

## Questions

### Does Pareto Holdings manage outside capital?

No. The firm states explicitly it has never raised any outside capital and operates "free by design." All investments are made from the balance sheet of co-founder Jon Oringer, who built his wealth as the founder of Shutterstock. This means Pareto has no limited partners, no fund lifecycle, and no redemption pressure.

### What is the relationship between Pareto Holdings and Shutterstock?

Pareto Holdings is the family office-style investment vehicle for Jon Oringer, Shutterstock's founder and former CEO. Shutterstock itself is a publicly traded company listed on the New York Stock Exchange; Pareto is a separate private entity that invests Oringer's personal capital. There is no corporate affiliation between the two.

### How does Pareto source its early-stage deals?

Deal flow comes through the networks of Edward Lando — an active member of Techstars and StartX — and the wider partner group across New York, San Francisco, and Paris. The Pareto Fellowship also functions as a talent-sourcing channel, embedding operators inside startups and creating proprietary visibility into founding teams before they raise broadly.

### What is the Pareto House and Fellowship?

Pareto House is the firm's venture studio arm that helps build companies internally rather than solely backing external founders. The Pareto Fellowship places operators directly into these studio projects and portfolio companies, effectively creating a bench of entrepreneurial talent that can be deployed across new ventures. Both programs signal a hands-on company-building posture beyond passive check-writing.

### Who runs investment decisions at Pareto Holdings?

Investment decisions appear to be run by the partnership group, with Edward Lando and Jon Oringer as the central figures. Lando is the most externally visible Partner and serves as the face of the firm's investment activity. Jon Oringer's role is foundational — he is the capital source — while the day-to-day investing team includes Partners Annie Wasserman, Jules Boustouller, and Ben Cambier.

## Related profiles

- [Paragon Partners](https://altss.com/profile/paragon-partners)
- [Partners Edge](https://altss.com/profile/partners-edge)

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Last updated: 2026-06-03T20:00:00.000Z

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