# Passion Capital

Passion Capital is a Private Equity based in London, United Kingdom.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** London, United Kingdom
- **Region:** Europe
- **Address:** London, United Kingdom
- **Founded:** 2011
- **Assets under management:** Undisclosed
- **Website:** www.passioncapital.com
- **LinkedIn:** https://www.linkedin.com/company/passion-capital
- **Wikidata:** Q17149529

## Regulatory record

- **Reports private funds:** No

## About

Passion Capital is a partnership of entrepreneurs and operators who invest in digital media and technology companies. They have made 173 investments, including a Series C investment in Lassie on February 12, 2026. Passion Capital has facilitated 23 portfolio exits, with GoCardless exiting on December 11, 2025.

## Sectors

- AI/ML
- FinTech
- Enterprise Software
- InsurTech
- Digital Health

## People

- Robert Dighero — Partner
- Sarah Stafford — Partner
- Andrew Jenkins — Partner
- Will Orde — Partner
- Greg Bennett — Partner
- Paul Walker — Partner
- Fern Scott — Partner
- Antonia Brine — Partner

## Questions

### How does Passion Capital source proprietary deal flow?

Passion’s operator-led pedigree and Plain English term-sheet stance function as a sourcing filter that attracts founders at the earliest stage — before product or customers exist. By leaning on partner operating experience rather than a standard scout or banker-referral model, the firm competes for founder mindshare in London and continental European tech hubs, particularly in AI, FinTech, and Risk software.

### Does Passion Capital lead rounds or co-invest alongside other firms?

The firm states it is flexible to lead, co-lead, or participate in funding rounds. That posture lets Passion anchor a round when the partnership has high conviction or join a syndicate when a lead has already been set, giving it access to a broader range of early-stage deals.

### What is Passion Capital’s average initial investment size?

According to the firm’s own disclosures, Passion writes an average initial cheque of £400,000 to £500,000. It also emphasizes strong follow-on capacity to support portfolio companies over subsequent rounds.

### Which sectors does Passion Capital explicitly avoid?

Passion publicly states it concentrates on AI, FinTech, and Risk. While the firm does not publish a formal exclusion list, its commitment to these three domains — and its deliberate choice of roughly ten new startups per year — signals that it avoids sectors outside its partners’ direct operating expertise, such as deep life sciences, hardware-intensive climate tech, and non-European consumer brands.

### How is Passion Capital structured compared to founder-led European seed funds?

Unlike many European seed funds built around a single founder-GP, Passion functions as a partnership of named operators — Robert Dighero, Sarah Stafford, Andrew Jenkins, and others — with investment authority distributed across the group. That multi-partner structure, combined with its self-described “operator-led” DNA, differentiates it from the single-personality funds that dominate early-stage venture in Europe.

## Related profiles

- [Pasqua Wealth Solutions](https://altss.com/profile/pasqua-wealth-solutions)
- [Pasudeco](https://altss.com/profile/pasudeco)

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Last updated: 2026-06-03T20:00:00.000Z

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