# Patagonia Research

Patagonia Research is a RIA.

## Overview

- **Organization type:** RIA
- **Assets under management:** Undisclosed

## Regulatory record

- **CRD number:** 335981
- **SEC file number:** 802-134437
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/335981

## About

Patagonia Research is an exempt reporting adviser in San Juan, PR. It is based in Puerto Rico.

## Questions

### Did Yvon Chouinard really give away his company?

Yes. In September 2022, Yvon Chouinard, his wife Malinda, and their two adult children transferred 98% of Patagonia's non-voting stock to the Holdfast Collective, a 501(c)(4) that deploys the company's profits to environmental causes. The remaining 2% — all voting shares — went to the Patagonia Purpose Trust, legally structured to preserve the company's independence and mission. The Chouinard family retains control through the trust but receives no further equity upside from the company's profitability.

## Related profiles

- [Pasito](https://altss.com/profile/pasito)
- [Patel Capital Management](https://altss.com/profile/patel-capital-management)

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Last updated: 2026-08-14T12:30:00.000Z

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