# PEAK6 Investments

PEAK6 Investments is a Private Equity based in Chicago, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Chicago, United States
- **Region:** North America
- **Address:** Austin, TX, United States
- **Founded:** 1997
- **Assets under management:** Undisclosed
- **Website:** www.peak6.com
- **LinkedIn:** https://www.linkedin.com/company/peak6-investments

## Regulatory record

- **Reports private funds:** No

## About

PEAK6 was founded in 1997 by Jenny Just and Matt Hulsizer, two former O'Connor and Associates traders who chose to stay in Chicago when their firm moved east. They launched the firm with $1.5 million in seed capital as a proprietary equity options trading operation — a business PEAK6 Capital Management still runs. The pivotal shift came during the 2008 financial crisis, when the founders acquired the distressed custodian Penson Financial Services to save their retail broker-dealer OptionsHouse, transforming the acquired technology into Apex Fintech Solutions. PEAK6 deploys across public markets trading, growth equity, venture capital, and buyouts through distinct vehicles. PEAK6 Capital Management runs the liquid options and market-making strategies. PEAK6 Strategic Capital makes long-term, concentrated bets on transformative companies using the firm's permanent capital base. The portfolio spans fintech infrastructure (Apex Fintech Solutions), insurtech (We Insure, FOCUS), digital education (Zogo, with 2M+ users and 250+ partners), competitive esports (Evil Geniuses, a founding member of the VALORANT Champions Tour), and humanoid robotics (Apptronik, whose Apollo robot PEAK6 supported scaling production). The firm operates across North America, Europe, and Asia-Pacific from offices in Austin, Chicago, New York, Belfast, Budapest, and Manila. PEAK6 maintains a 12-office global footprint with its headquarters in Austin, Texas. The firm has created or turned around more than 200 companies over two decades. Its adjacent operations include Poker Power, a life-skills platform launched by Jenny Just and her daughter in 2020 that teaches decision-making and risk assessment through poker, and Bruce Markets, an overnight US equities trading venue built on Nasdaq technology. In a 2025 announcement, PEAK6 launched PEAK6 Trials, a first-of-its-kind founder residency program designed to forge the next generation of fintech founders. PEAK6's structural edge lies in its capital formation: it does not operate as a traditional fund manager subject to fundraising cycles or LP redemption pressure. The liquid trading engine generates cash that funds Strategic Capital investments, creating an internal recycling mechanism that lets the firm hold positions through volatility and across vintages — a hybrid architecture more common to proprietary trading firms that evolved into family offices.

## Sectors

- FinTech
- Enterprise Software
- InsurTech
- Media & Entertainment
- Robotics & Automation
- EdTech
- Consumer

## Offices

- Chicago, IL
- New York, NY
- Los Angeles, CA
- Dallas, TX
- Omaha, NE
- Portland, OR
- Sunrise, FL
- Bellevue, WA
- Bridgewater, NJ
- Belfast, N. Ireland
- Budapest, Hungary
- Manila, Philippines

## People

- Jenny Just — Co-Founder & Managing Partner
- Matt Hulsizer — Co-Founder & Managing Partner

## Questions

### Who runs investment decisions at PEAK6?

Co-founders Jenny Just and Matt Hulsizer serve as managing partners and hold ultimate investment authority. The firm is structured across two primary engines: PEAK6 Capital Management handles liquid options trading, while PEAK6 Strategic Capital executes long-term private investments with a permanent capital base. The founders have created, turned around, or invested in more than 200 companies since 1997.

### What is Apex Fintech Solutions, and how does it relate to PEAK6?

Apex Fintech Solutions is a clearing, custody, and execution infrastructure platform born from PEAK6's acquisition of the distressed Penson Financial Services during the 2008 financial crisis. PEAK6 rebuilt the technology stack into an API-first platform that now powers fintech companies, robo-advisors, and brokerages. Apex operates as a subsidiary within the PEAK6 holding company structure.

### What is PEAK6's known posture on co-investments alongside external GPs?

PEAK6 Strategic Capital primarily invests off its own permanent capital base and does not publicly market co-investment opportunities to external allocators. The firm partners directly with founders and companies it believes in, without advertising a syndication or co-investment program. Its deal structure tends toward control or significant minority positions held directly.

### What investment stages does PEAK6 typically target?

PEAK6 targets the full spectrum: early-stage venture (through strategic capital and the new PEAK6 Trials residency), growth equity, and buyouts. Its operating history includes seed-stage technology investments, building companies from scratch (Poker Power, Zogo), turnaround acquisitions (Apex Fintech Solutions), and mature operating businesses in insurance and esports.

## Related profiles

- [Peak](https://altss.com/profile/peak)
- [Peak Asset Management](https://altss.com/profile/peak-asset-management)

---

Last updated: 2026-07-08T22:53:03.948Z

Canonical page: https://altss.com/profile/peak6-investments

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology