# PeasyPay

PeasyPay is an Asset Manager.

## Overview

- **Organization type:** Asset Manager
- **Region:** Europe
- **Founded:** 2019
- **Assets under management:** Undisclosed
- **Website:** peasypay.eu
- **LinkedIn:** https://www.linkedin.com/company/peasypay

## Regulatory record

- **Reports private funds:** No

## About

PeasyPay is a company founded in 2019 in Budapest, Hungary. It specializes in biometric payment solutions within the financial technology sector. PeasyPay offers a payment method using facial recognition and palm verification for retail, restaurant, and sports centre industries.

## Sectors

- FinTech

## Questions

### How does PeasyPay authenticate a transaction?

PeasyPay uses two biometric modalities in combination: face recognition identifies the individual, and palm-vein verification confirms the identity. The firm states that matching two distinct biometrics makes the process reliable and reduces fraud risk. The authentication happens at the merchant's point of sale, meaning no phone or card is involved.

### Who owns PeasyPay, and how was it formed?

PeasyPay was launched by EIT Digital within its Innovation Factory, which brings together corporate partners to commercialize deep tech ventures. The founding consortium includes OTP Bank and E-Group from Hungary, Liberbank and Ci3 from Spain, and AV Living Lab from Slovenia. The firm operates as an independent fintech company.

### Is PeasyPay a consumer app or a merchant-facing solution?

PeasyPay is merchant-facing infrastructure. Customers enroll their biometrics once, but the service is integrated at the point of sale in shops, cafes, restaurants, and sports centres. The firm markets itself to merchants as a way to speed checkout and lower cash-handling costs.

### Which banks currently support PeasyPay's biometric payments?

OTP Bank in Hungary and Liberbank in Spain were named as founding consortium partners that provide the banking infrastructure for the payment flow. Whether additional banks have joined since the 2019 launch has not been publicly disclosed.

### What differentiates PeasyPay from other biometric payment solutions?

Structurally, PeasyPay is a consortial spinout rather than an independent venture. It carries a built-in distribution channel through its banking partners, which can embed biometric enrollment into their existing customer journeys. This consortium architecture changes the customer-acquisition economics versus standalone biometric payment providers.

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Last updated: 2026-06-03T20:00:00.000Z

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