# Peninsula Participacoes

Peninsula Participacoes is a Single Family Office based in São Paulo, Brazil.

## Overview

- **Organization type:** Single Family Office
- **Headquarters:** São Paulo, Brazil
- **Region:** South America
- **Address:** Av. Brig. Faria Lima, 2277 22º andar, Jardim Paulistano, São Paulo – SP, Brazil CEP: 01452-001
- **Founded:** 2006
- **Assets under management:** Undisclosed
- **Website:** peninsulapart.com.br
- **LinkedIn:** https://br.linkedin.com/company/pen%C3%ADnsula-participa%C3%A7%C3%B5es

## Regulatory record

- **Reports private funds:** No

## About

Peninsula Participacoes was founded in 2006 by Abilio Diniz to manage family wealth after the sale of controlling stakes in Grupo Pão de Açúcar. The office continues to hold a strategic position in Carrefour through that legacy relationship. Direct co-investments and SPVs form the main deployment channel, alongside allocations to hedge funds and real estate. Confirmed holdings include Peninsula Patrimonial, O3 Capital, Fundo Peninsula FII and GPA store assets in Brazil, plus US properties on Adams Avenue and Edgewood. The geographic focus remains South America with selective exposure in the United States. Aircraft assets such as Gulfstream G650 and Dassault Falcon 7X are also held. The team includes Chairman Eduardo Rossi and CEO Flavia Almeida. Instituto Península operates as the separate philanthropic arm. February 2024 marked the death of founder Abilio Diniz. Additional vehicles include Peninsula Investments Real Estate Projects spanning Latin America and the United States. Ownership remains within the Diniz family with governance split between the investment company and the foundation. Club memberships in LIDE, YPO, LAVCA and PRI provide network access without altering the single-family structure.

## Sectors

- EdTech
- Digital Health
- Healthcare Services
- Supply Chain & Logistics

## People

- Flavia Almeida — CEO
- Eduardo Rossi — Chairman
- Abilio Diniz — Founder
- Ana Maria Diniz — Director of Instituto Península

## Questions

### Who runs investment decisions at Peninsula Participacoes?

Flavia Almeida serves as CEO and Eduardo Rossi as Chairman. Decisions follow the long-term ownership mandate set by the Diniz family.

### How does Peninsula Participacoes source proprietary deal flow?

Sourcing occurs through the family's existing retail and business relationships in Brazil, supplemented by LIDE and YPO networks.

### Does Peninsula Participacoes participate in fund commitments or only direct deals?

The firm executes direct co-investments and SPVs while also allocating to third-party hedge funds and real estate vehicles.

### Does Peninsula Participacoes maintain philanthropic structures?

Instituto Península operates as a distinct vehicle focused on education and health initiatives separate from the investment company.

### What investment stages does Peninsula Participacoes typically target?

The office targets long-term private equity and real estate holdings without a stated preference for early-stage venture.

## Related profiles

- [PEN Family Office](https://altss.com/profile/pen-family-office)
- [Pennae](https://altss.com/profile/pennae)

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Last updated: 2026-08-10T15:54:10.904Z

Canonical page: https://altss.com/profile/peninsula-participacoes-diniz-family-office

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