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Penny Venture
Penny Venture is a an investment company that focus on investments in high growth, entrepreneurial led start-ups. | Penny Venture is a Norwegian investment...
Penny Venture
Penny Venture is a an investment company that focus on investments in high growth, entrepreneurial led start-ups. | Penny Venture is a Norwegian investment company owned by Middelborg AS and Bettina Lundkvist. We focus on venture investments in high growth, entrepreneurial led start-ups. We provide capital, mentoring, network accessibility and support to newly established ventures and entrepreneurs primarily based out of Norway
General information
Firm type
Venture Capital
Year founded
2021
AUM
Undisclosed
Location
Region
Europe
Country
Norway
City
Oslo
Corporate office
Oslo, Norway
Principals
Kristian Lundkvist
Founder
Bettina Lundkvist
Co-owner
Frequently asked questions
Who runs investment decisions at Penny Venture?
Founder Kristian Lundkvist is the primary principal and board member of Penny Venture AS. Decision-making appears concentrated with Lundkvist, with co-owner Bettina Lundkvist listed as a family stakeholder. No external investment committee or advisory board has been publicly disclosed.
Is Penny Venture structured as a single family office or a venture firm?
The firm operates through a parent holding company, Middelborg AS, and behaves more like a hybrid family-backed angel investor than a regulated venture fund. Its direct early-stage equity deals and co-investments resemble a single-family-office model, while its separate Bitcoin vehicle introduces a structure atypical of traditional Nordic family offices.
Does Penny Venture participate in fund commitments or only direct deals?
Available sources indicate Penny Venture makes direct seed-stage investments rather than fund commitments. Its co-investment activity — such as participation in Vignita alongside Link Capital — follows the direct-deal pattern common among Norwegian angel networks.
What is Penny Venture's exposure to digital assets?
Penny Venture holds Bitcoin and Bitcoin-industry exposure through Bitco Invest AS, a dedicated vehicle within its corporate structure. This represents an explicit on-chain allocation alongside its traditional real-estate and private-equity holdings.
How is Penny Venture related to Middelborg AS?
Middelborg AS serves as the parent family office and holding company for Kristian Lundkvist's investments, including Penny Venture. The holding company consolidates the firm's real-estate assets and provides the structural backbone for its investment activities.
Which geographies and sectors does Penny Venture focus on?
The firm invests primarily in Norway, concentrating on early-stage startups within the Oslo ecosystem. Sector tagging is generalist, with confirmed life-sciences exposure through Vignita and additional allocation to Bitcoin-related assets. No explicit negative screens or sector exclusions have been published.
Does the firm support any philanthropic foundations?
Penny Venture has ties to the SHE Community, a Norwegian gender-equality initiative, though its precise philanthropic vehicle structure — grant-making foundation versus direct operating support — has not been publicly detailed.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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