# Percent

Percent is an Asset Manager based in New York, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** New York, United States
- **Region:** North America
- **Founded:** 2018
- **Assets under management:** Undisclosed
- **Website:** percent.com
- **LinkedIn:** https://www.linkedin.com/company/percent-reviews

## Regulatory record

- **CRD number:** 318890
- **SEC file number:** 801-136174
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/318890

## About

Percent is a marketplace platform that brings private credit investing to accredited and institutional investors. Through its platform, investors can access individual private credit deals starting at $500, with transparency and Dutch auction price discovery. The firm focuses on financing specialty lenders against performing receivables across areas such as SMB working capital, merchant cash advance, trade finance, royalty-backed notes, and consumer receivables. Percent Securities, LLC is a registered broker-dealer and a member of FINRA and SIPC.

## Sectors

- Private Credit
- FinTech

## People

- Prath Reddy — CFA — Chief Executive Officer
- Bina Shetty — Chief Commercial Officer
- Cecil Smart — Chief Credit Officer
- Gary Reifman — Chief Product Officer
- Vadim Shteynberg — Chief Technology Officer
- Charlie Lienau — Head of Operations
- Nelson Chu — Executive Chairman
- Eddie Lee — Board of Directors (General Partner — White Star Capital)
- Urs Cete — Board of Directors (Managing Partner — BDMI)
- Louis Rajczi — Board of Directors (Partner — Forte Ventures)
- Marshall Lux — Independent Director

## Questions

### What investment products does Percent offer?

Percent offers individual asset-backed notes and a diversified product called Blended Notes. The underlying collateral includes SMB working-capital loans, merchant cash advances, trade-finance receivables, music-royalty cash flows, and consumer receivables. Most deals on the marketplace carry durations of six to twenty-four months with the potential for monthly distributions.

### How is Percent Securities involved in the investment process?

Percent Securities, LLC is a registered broker-dealer and FINRA/SIPC member that acts as a placement agent for the debt securities offered on Percent's marketplace. It facilitates the private placements sold directly to institutional and accredited investors, serving as the regulated distribution arm for the broader platform.

### Does Percent operate as a fund or a marketplace?

Percent operates as a digital marketplace, not a pooled fund. Investors select individual private credit deals through an online platform rather than committing capital to a blind pool. The firm also offers Blended Notes for built-in diversification, but the core structure remains deal-by-deal syndication.

### What is the minimum investment on Percent's platform?

The platform advertises private credit access for accredited investors starting from $500. This minimum applies to individual deals on the marketplace, a threshold substantially below the institutional minimums that have historically characterized the private credit asset class.

### What sort of returns has Percent's marketplace generated?

For the trailing twelve months ending March 31, 2026, Percent reported a net return after losses of 14.6 percent on its ABS deals before fees and 13.7 percent after fees (per the firm). These returns reflect interest payments minus charge-offs divided by average AUM and represent past performance.

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Last updated: 2026-08-11T15:07:41.444Z

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