Asset Manager

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Perelel

Perelel is an OB/GYN-founded vitamin company selling stage-specific hormonal health regimens direct-to-consumer, from fertility through perimenopause.

Perelel

Made using only clinically-backed ingredients in their most bioavailable formats. | Fertility, Prenatal, Postnatal, Perimenopause & Beyond

General information

Firm type

Asset Manager

Year founded

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Los Angeles

Corporate office

Los Angeles, CA, United States

Sector focus

Digital HealthConsumer Health

Frequently asked questions

Who founded Perelel and what clinical expertise backs the formulations?

Perelel was founded and formulated by a team of medical doctors led by an OB/GYN, though individual principal names are not publicly detailed (per firm website, 2026). The company maintains a Perelel Panel of advisors — described as an exclusive group of doctors, experts, and specialists — who contribute to product development and the firm's content platform.

What differentiates Perelel's product architecture from a standard prenatal vitamin?

Instead of a single prenatal formula, Perelel splits the female hormonal lifecycle into discrete windows — fertility, each trimester, postpartum, motherhood, and perimenopause — with separate daily vitamin packs for each stage. The company also offers targeted bundles for egg freezing, hormonal balance, workout recovery, and microbiome support (per firm website, 2026).

How does Perelel validate ingredient quality and safety?

Perelel states that every batch undergoes third-party testing for microbes, heavy metals, and purity. Two products — the Synbiotic Greens Powder and Cellular Hydration Powder — carry Clean Label Project certifications, an external verification of contaminant levels (per firm website, 2026).

Is Perelel a venture-backed startup or a family office vehicle?

Existing public sources do not clarify Perelel's capitalization structure. The firm markets itself as an operating consumer health brand selling direct-to-consumer, but it has not disclosed funding rounds, investment vehicles, or a family office relationship. Without disclosed AUM or deployment, its institutional posture cannot be characterized as either a traditional fund or a single-family office.

Through which channels does Perelel sell its products?

Perelel sells exclusively through its own e-commerce site, perelelhealth.com. The platform organizes offerings by stage-specific bundles — such as the Fertility Foundation Bundle or Perimenopause Bundle — and by targeted duos for recovery, hormonal support, or microbiome health (per firm website, 2026).

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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