Asset ManagerRIA · CRD 286477SEC-Registered

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Perennial Financial Services

Perennial Financial Services was founded in 2004 with a Registered Investment Adviser structure built atop multi-custodial access to LPL Financial and Fidelity...

Perennial Financial Services logo

Perennial Financial Services

Perennial Financial Services was founded in 2004 with a Registered Investment Adviser structure built atop multi-custodial access to LPL Financial and Fidelity Investments. Senior Managing Directors John B. Petrick and Christopher Nowakowski run the firm from West Los Angeles alongside a second generation of practice leads that includes Directors Stan Choo and Brad Harris. The firm has disclosed no single-family wealth origin — it functions as an independent advisory aggregator serving individuals, high-net-worth families, and businesses across 10 US locations. Perennial deploys client capital through asset-allocation models that span equities, fixed income, insurance products, and alternative-investment sleeves via LPL Financial's platform architecture, though the firm does not publicly break out asset-class weightings. Its documented service scope covers financial planning, retirement-plan consulting for corporations, business-succession structuring, and risk-management overlays that lean on licensed insurance capabilities alongside the RIA fiduciary umbrella. The geographic footprint is explicitly distributed: advisor teams operate from California (West Los Angeles, Santa Monica, Glendale, Central Coast), Arizona, Idaho, Minnesota, Florida, Pennsylvania, and New York. Team scale stands at more than 40 advisors, supported by a dedicated C-suite layer that includes Chief Compliance Officer Anthony Lee, CFA; Chief Growth Officer Betty Chin; Chief Technology & AI Officer Kenji Martinez; and Chief Marketing Officer Cassidy Horniak. Perennial frames its operating model around advisor autonomy: the website explicitly recruits established advisors who want independence on a supported platform. Perennial's structural differentiator is its multi-custodial independence paired with LPL and Fidelity backbones — a design that lets the firm operate with RIA-level fiduciary obligations while using broker-dealer infrastructure for execution and clearing. That architecture separates it from pure wirehouse competitors and from fully self-clearing RIAs, giving advisors platform flexibility without the capital expense of proprietary middle-office buildout.

General information

Firm type

RIA

Year founded

2004

Location

Region

North America

Country

United States

City

Los Angeles

Corporate office

11620 Wilshire Boulevard, Suite 400, Los Angeles, CA 90025, United States

Additional offices

Glendale, CA · Litchfield Park, AZ · Boise, ID · Arroyo Grande, CA · Santa Monica, CA · Saint Paul, MN · Naples, FL · Philadelphia, PA · Brooklyn, NY

Principals

John B. Petrick

Senior Managing Director | LPL Registered Representative

Christopher Nowakowski

Senior Managing Director | LPL Registered Principal

Anthony Lee

Chief Compliance Officer

Betty Chin

Chief Growth Officer

Kenji Martinez

Chief Technology & Artificial Intelligence Officer

Cassidy Horniak

Chief Marketing Officer

Sector focus

Wealth ManagementFinancial PlanningRetirement PlanningInsurance StrategiesBusiness SuccessionLegacy Planning

Frequently asked questions

Who runs investment decisions at Perennial Financial Services?

Senior Managing Directors John B. Petrick and Christopher Nowakowski lead the firm from West Los Angeles, supported by a network of practice leads that includes Managing Directors Dane Streeter and Brad Harris, along with Directors such as Stan Choo. The firm is built on an advisor-autonomy model where individual advisors construct client portfolios within a central compliance and platform framework rather than through a single centralized investment committee.

Does Perennial participate in direct deals or fund commitments?

Perennial's disclosed service model focuses on financial planning, retirement-plan consulting, insurance strategies, and portfolio management through brokerage and advisory platforms — it does not publicly present as an entity making direct private-market investments or committing to external venture-capital or private-equity funds. All investment execution flows through the custodial platforms of LPL Financial and Fidelity Investments.

What is Perennial's geographic footprint?

The firm operates from 10 physical locations spanning California (West Los Angeles, Santa Monica, Glendale, Central Coast), Arizona (Litchfield Park), Idaho (Boise), Minnesota (Saint Paul), Florida (Naples), Pennsylvania (Philadelphia), and New York (Brooklyn). The broad multi-state presence supports its advisor-autonomy model and geographically distributed client base.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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