Performance Tracking Inc.

Performance Tracking Inc.

Bryan Bottarelli formed Performance Tracking Inc. in 1992 as a vehicle for his trade advisory publications, headquartered in Point Roberts, Washington. The company operates primarily as a financial publishing and trade-alert service rather than a traditional asset management firm, catering to individual retail traders and investors seeking short-term equity and options plays. The flagship product is The War Room, a real-time trade alert service that runs from the market open to close. Bottarelli draws on his early career trading on the floors of the Chicago Board Options Exchange to generate tactical trade ideas, which are broadcast to subscribers throughout the session. The strategy centers on earnings season momentum plays, unusual options activity, and technical breakouts, with an emphasis on active, near-term risk management. According to Agora Financial and Bottarelli's own public webinars, common plays include directional outperformance strategies and post-earnings drift trades. As of mid-2024, Bottarelli continues to operate the service as lead trade tactician, having partnered for distribution with financial publishing network Agora Financial. The company's scale is defined by its subscriber reach rather than assets under management. Bottarelli has also presented alongside fellow traders Karim Rahemtulla and Jim Fink on joint projects such as The Roadmap to Millions. Verified public appearances in 2024 include live trade dispatches and educational webinars for The War Room's subscriber community. Performance Tracking Inc.'s structural shape is that of a publisher, not a family office or registered investment advisor. The business model relies on subscription revenue and affiliated publisher agreements rather than management or performance fees. Succession or governance disclosures are absent; the firm appears to operate as a closely-held corporation with Bottarelli as the sole named principal and public face of its research output.