# Permanent Equity

Permanent Equity is a Private Equity based in Columbia, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Columbia, United States
- **Region:** North America
- **Address:** Columbia, MO, United States
- **Founded:** 2007
- **Assets under management:** Undisclosed
- **Website:** permanentequity.com
- **LinkedIn:** https://www.linkedin.com/company/permanentequity

## Regulatory record

- **CRD number:** 309530
- **SEC file number:** 801-119179
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/309530

## About

Permanent Equity is an SEC-registered investment adviser in Columbia, MO, registered since 2020. The firm manages approximately $509 million in regulatory assets. It has 15 employees and 13 investment advisers.

## Sectors

- Aerospace & Defense
- Building Products
- Consumer Products
- Marketing & AdTech
- Luxury
- Recruiting & Talent
- Industrial Tech
- Media & Entertainment

## People

- Brent Beshore — CEO/Founder

## Questions

### Who runs investment decisions at Permanent Equity?

Brent Beshore, Founder and CEO, leads investment evaluation and firm strategy. He founded Permanent Equity in 2007 after an early entrepreneurial career and is directly involved in assessing new opportunities and maintaining relationships with portfolio company operators.

### How does Permanent Equity source proprietary deal flow?

The firm sources through a long-duration, reputation-based funnel built on its daily written column by CIO Tim Hanson, founder Brent Beshore's public presence, and direct outreach to owners of family-held businesses. Its 'no intention of selling' mandate functions as a primary differentiator when competing for founder-led companies.

### Does Permanent Equity participate in fund commitments or only direct deals?

Permanent Equity only executes direct control and minority investments into operating companies. It does not operate as a fund-of-funds, nor does it allocate to external GPs. All capital is deployed directly into U.S. and Canadian private businesses.

### What investment stages does Permanent Equity typically target?

The firm targets two bands: mature businesses generating $3–25 million in net profits, and growing businesses with $2–15 million in net profits and 15%+ annual growth rates. It provides both growth equity and buyout capital exclusively for private, for-profit companies.

## Related profiles

- [Permanent Capital](https://altss.com/profile/permanent-capital)
- [Perm Financial and Industrial Group](https://altss.com/profile/perm-financial-and-industrial-group)

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Last updated: 2026-06-03T20:00:00.000Z

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