# Persistence Partners

Persistence Partners is a Private Equity based in Carpinteria, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Carpinteria, United States
- **Region:** North America
- **Address:** Carpinteria, CA, United States
- **Founded:** 2008
- **Assets under management:** Undisclosed
- **Website:** www.persistencepartners.com
- **LinkedIn:** https://www.linkedin.com/company/persistence-partners

## Regulatory record

- **Reports private funds:** No

## About

Persistence Partners, formerly Great Pacific Capital, is a venture firm based in Santa Barbara, Ventura, and San Luis Obispo counties. It is managed by Dave Gross and Rusty Reed. The firm invests in early-stage entrepreneurs who apply technology to solve problems and grow businesses.

## Questions

### Is Persistence Partners actively making new investments?

No. The firm’s website states it is not looking at new opportunities, has made its last investment from the fund, and is now actively cultivating its existing portfolio.

### What was Persistence Partners formerly known as?

The firm operated as Great Pacific Capital before rebranding to Persistence Partners.

### What stage and geography did Persistence Partners target?

The fund focused on seed and start-up stage companies, principally in the Santa Barbara and Ventura Counties corridor.

### What are some known exits from the Persistence Partners portfolio?

Four outcomes are listed: a sale to LetsGetChecked, an acquisition by Symphony Technology Group, a purchase by Becton, Dickinson and Company (NYSE: BDX), and one IPO.

### Does Persistence Partners disclose its AUM or fund size?

No. The firm has not published any AUM or fund-size figures, and no independent reporting attributes a hard number.

## Related profiles

- [Peak Capital Management](https://altss.com/profile/peak-capital-management)
- [PineTree Partners](https://altss.com/profile/pinetree-partners)

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Last updated: 2026-06-03T20:00:00.000Z

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