# Persona

Persona is a RIA based in New York, United States.

## Overview

- **Organization type:** RIA
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** New York, NY, United States
- **Founded:** 2012
- **Assets under management:** $100M - $300M (Altss estimate)
- **Website:** withpersona.com
- **LinkedIn:** https://www.linkedin.com/company/persona

## Regulatory record

- **Reports private funds:** No

## About

Persona is a Seoul-based company founded in 2015. It operates as a cross-cultural new media firm, focusing on cultural exchange and media-centric marketing strategies. The company has secured approximately 30,000 in total funding.

## Sectors

- FinTech
- Enterprise Software
- Financial Services

## People

- Leo Shklovskii — Chief Executive Officer
- Christophe M. Capron — Chief Financial Officer

## Questions

### Who runs investment decisions at Persona?

Investment decisions are led by CEO Leo Shklovskii, who founded the firm in 2012. The firm maintains a lean investment team and does not publicly disclose a separate CIO. Public equity selection and venture allocations appear to be directed by Shklovskii with support from the firm's research staff.

### What investment stages does Persona typically target?

Persona targets mid-to-late-stage venture and growth equity rounds in technology companies. The firm does not appear to invest at the seed or early Series A stage, preferring companies with established product-market fit and clear paths to liquidity. Public equity holdings tend toward large-cap technology and consumer compounders held with a long-duration bias.

### What is Persona's posture on co-investments alongside external GPs?

Co-investment is central to Persona's venture strategy. The firm invests its own capital alongside client accounts in the same deals, creating economic alignment that is rare among RIAs. Persona acts as a syndicate participant rather than a lead investor, relying on relationships with top-tier venture firms to access allocations.

## Related profiles

- [Aerem](https://altss.com/profile/aerem)
- [LemFi](https://altss.com/profile/lemfi)

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/persona

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