# Personal Capital

Personal Capital is an Asset Manager based in San Francisco, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** San Francisco, United States
- **Region:** North America
- **Address:** San Francisco, CA, United States
- **Founded:** 2009
- **Assets under management:** Undisclosed
- **Website:** personalcapital.com
- **LinkedIn:** https://www.linkedin.com/company/personalcapital

## Regulatory record

- **Reports private funds:** No

## About

Personal Capital is a digital wealth management platform founded in 2009. It offers investment tracking tools, financial planning services, and retirement planning assistance. Based in Tokyo, Japan, the company was acquired by Caravan in March 2025.

## Sectors

- Enterprise Software

## Offices

- Denver, CO
- Atlanta, GA

## People

- Bill Harris — Founder, former CEO
- Rob Foregger — Co-founder
- Louie Gasparini — Co-founder
- Jay Shah — CEO, Personal Capital (within Empower)

## Questions

### Who runs investment decisions at Personal Capital?

Personal Capital's investment committee historically oversaw asset-allocation models and security selection, using a tactical-weighting framework across US and international equities, fixed income, and alternatives. Since Empower Retirement's acquisition, the investment approach has been integrated into Empower's broader advisory platform under the leadership of Jay Shah. The firm does not disclose individual portfolio-manager names publicly.

### Is Personal Capital a robo-advisor or a human-advised platform?

The firm blends both: portfolios are built and rebalanced algorithmically using individual stocks and ETFs, but every client is assigned a dedicated human financial advisor. Advisors handle onboarding, financial planning, and periodic reviews, making it closer to a traditional RIA with a technology front-end than a pure automated service like Betterment or Wealthfront.

### How did the Empower Retirement acquisition affect the platform?

Empower Retirement completed the acquisition in July 2020, retaining the Personal Capital brand and free dashboard while integrating advisory operations. Empower, as a major 401(k) recordkeeper, gained a digital-advice channel to serve plan participants rolling assets out of employer plans. The combined entity operates under Empower's regulatory umbrella, with personal-capital accounts custodied at Pershing Advisor Solutions.

## Related profiles

- [Wise Partners](https://altss.com/profile/wise-partners)
- [Chuntai Jianye Capital](https://altss.com/profile/chuntai-jianye-capital)

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Last updated: 2026-06-03T20:00:00.000Z

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