# Pheim Asset Management

Pheim Asset Management is an Asset Manager based in Singapore, Singapore.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Singapore, Singapore
- **Region:** Asia
- **Address:** Singapore
- **Founded:** 1994
- **Assets under management:** Undisclosed
- **Website:** www.pheim.com.sg
- **LinkedIn:** https://linkedin.com/company/pheim-asset-management-asia-pte-ltd

## Regulatory record

- **Reports private funds:** No

## About

Pheim Asset Management (Asia) Pte Ltd is a Singapore-based asset manager. The firm was founded by Dr Tan Chong Koay, who serves as Founder and Chief Strategist and pioneered the 'Never Fully Invest at All Times' investment philosophy. Dr Tan has over 40 years of experience in the investment management industry.

## Sectors

- Asset Management

## Offices

- Kuala Lumpur, Malaysia

## People

- Tan Chong Koay — Founder and Chief Investment Officer

## Questions

### Who makes investment decisions at Pheim Asset Management?

Founder Tan Chong Koay serves as Chief Investment Officer and is the primary decision-maker for all portfolio allocations. He has run the firm's investment process since 1994 and his personal capital is co-invested alongside client funds. A small team of analysts in Singapore and Kuala Lumpur supports research and trade execution.

### What is Pheim's flagship fund, and how does it differ from standard ASEAN equity products?

The Pheim Emerging Companies Balanced Unit Trust is a Shariah-compliant balanced fund that blends equities with sukuk instruments. Unlike pure equity funds, this structure provides a built-in risk buffer through fixed-income allocation. The fund focuses on small-to-mid-cap companies with sustainable earnings across Singapore, Malaysia, Indonesia, Thailand, and the Philippines.

### Is Pheim defined as an Islamic finance specialist?

Pheim was one of the earliest adopters of Shariah-compliant equity investing in Southeast Asia, launching its Dana Makmur Pheim fund in Malaysia long before ESG and Islamic finance converged. While the firm is not exclusively Islamic, its flagship products and a significant portion of its identity are tied to Shariah mandates, making it a reference name in that niche.

### What is the performance history of Pheim's Malaysian fund?

The Dana Makmur Pheim fund received a Lipper Fund Award for best-in-class risk-adjusted equity performance over multiple-year periods during the mid-2010s. Tan Chong Koay was individually recognized with a Morningstar Fund Manager of the Year award in the Malaysian equity category, reflecting that performance run. Past performance figures, like all fund results, are historic and not indicative of future outcomes.

### Does Pheim participate in fund commitments or only manage its own vehicles?

Pheim operates solely as a manager of its own unit trust and discretionary mandate vehicles. It does not function as a fund-of-funds and does not allocate client capital to external GPs. All investments are made directly into listed equities and sukuk through Pheim's internal research process.

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Last updated: 2026-07-10T08:32:29.000Z

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