# Phoenix Asset Management Partners

Phoenix Asset Management Partners is a Private Equity based in London, United Kingdom.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** London, United Kingdom
- **Region:** North America
- **Address:** London, United Kingdom
- **Founded:** 1998
- **Assets under management:** Undisclosed
- **Website:** auroraukalpha.com
- **LinkedIn:** https://www.linkedin.com/company/phoenix-asset-management

## Regulatory record

- **CRD number:** 284936
- **SEC file number:** 801-108356
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/284936

## About

Phoenix Asset Management is an SEC-registered investment adviser in London, registered since 2016. The firm manages approximately $1.9 billion in regulatory assets. It has 20 employees and 9 investment advisers.

## Sectors

- Value Equities
- Consumer
- Industrials

## People

- Gary Channon — Founder

## Questions

### Who runs investment decisions at Phoenix Asset Management Partners?

Gary Channon, who founded the firm in 1998, leads investment decisions. He built Phoenix around the long-term value philosophy of Warren Buffett and Philip Fisher. The firm operates with a dedicated team that conducts operational work inside investee companies, but Channon is the named founder and central investment figure, as stated on the Aurora UK Alpha website.

### How does Phoenix source its investment ideas?

Phoenix relies on in-house fundamental research, including placing team members operationally inside businesses it owns. The firm describes this direct, hands-on work inside both controlled and minority-held companies as a core element of its analytical edge. It also draws on a network of industry and operational specialists developed over its history.

### Does Phoenix participate in fund commitments or only direct equity investments?

Phoenix manages a single concentrated portfolio of predominantly UK-listed equities. It does not market a fund-of-funds or external-manager commitment program. The investment vehicle is Aurora UK Alpha plc, a closed-end fund that takes direct stakes in public companies.

### How is Phoenix related to Aurora UK Alpha?

Phoenix Asset Management Partners is the appointed investment manager of Aurora UK Alpha plc. The relationship began in December 2015 when the board of the Aurora Investment Trust hired Phoenix. In December 2024, that trust combined with Artemis Alpha Trust to form the current vehicle, with Phoenix continuing as manager.

### Does Phoenix maintain a permanent-capital structure?

Yes, through Aurora UK Alpha. The trust is a closed-end fund listed on the London Stock Exchange, meaning capital is permanent — shareholders buy and sell shares on the exchange rather than redeeming from the manager. This lets Phoenix hold concentrated, illiquid positions through market cycles without forced selling.

### What does Phoenix explicitly avoid investing in?

The firm states it sticks to areas where it has developed deep expertise and does not invest beyond them. While no sector-exclusion list is published, the mandate is limited to predominantly UK-listed equities, implying no private-market, debt, or international direct-investment programs are run inside the trust.

## Related profiles

- [Phenomenelle Angels](https://altss.com/profile/phenomenelle-angels)
- [Phoenix High-Growth Equity Investment](https://altss.com/profile/phoenix-high-growth-equity-investment)

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Last updated: 2026-06-03T20:00:00.000Z

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