# Pinecone Financial

Pinecone Financial is an Asset Manager based in New York, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** New York, NY, United States
- **Founded:** 2020
- **Assets under management:** Undisclosed
- **Website:** pineconefinancial.com
- **LinkedIn:** https://www.linkedin.com/company/pinecone-financial

## Regulatory record

- **CRD number:** 310282
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/310282

## About

PINECONE FINANCIAL is a state-registered investment adviser. It has 1 employee and 1 investment adviser.

## Sectors

- FinTech
- Enterprise Software
- AI/ML
- Vertical SaaS

## People

- Jake Hamel — CEO & Co-Founder
- Joe Ohm — Co-Founder

## Questions

### How does Pinecone Financial source its borrowers?

Pinecone does not market directly to end borrowers. It integrates its lending infrastructure into partner software platforms — such as vertical SaaS companies and industry-specific ERPs — that then offer Pinecone's credit products to their own user bases. The underwriting engine ingests real-time operational and transaction data from those platforms to automate credit decisions. This embedded approach means Pinecone's origination volume scales with its partners' customer growth.

### What types of financing does Pinecone provide?

Pinecone offers term loans, lines of credit, and merchant cash advances to small and medium-sized businesses. Its credit products are structured to be accessed directly within the software interfaces its end-users already operate. The firm focuses on borrowers in the lower-middle market segment that traditional banks often underserve, with industry concentrations in healthcare services, logistics, and field services.

### Who runs investment and credit decisions at Pinecone?

CEO and Co-Founder Jake Hamel leads the firm's overall strategy, including credit philosophy and capital allocation. Co-Founder Joe Ohm oversees product and engineering, which includes the proprietary machine-learning underwriting engine. Routine credit decisions are automated through that engine, while exceptions and portfolio-level risk parameters are managed by the leadership team. Hamel's prior experience at LendingClub informs the firm's quantitative approach to credit.

### How does Pinecone's embedded lending model differ from a traditional direct lender?

A traditional direct lender requires a borrower to complete a separate application on the lender's own portal. Pinecone instead operates as an invisible infrastructure layer inside its partners' software. The end-user requests financing within the same interface they use to run their business, and the partner platform manages the user relationship. This makes Pinecone a utility rather than a branded lender, creating integration-driven retention that a standalone direct lender cannot easily match.

### Which platforms does Pinecone Financial work with?

Pinecone's confirmed deployment partners include ServiceTitan and Jobber, two major vertical SaaS platforms serving home-services and field-services businesses. The firm seeks partnerships with software companies that sit at the operational center of their end-users' businesses, providing access to meaningful transaction and cash-flow data that feed Pinecone's underwriting models.

### Does Pinecone maintain a fund structure, or does it deploy a single balance sheet?

Pinecone deploys a single operating-company balance sheet, supported by institutional credit facilities. It has not launched a separate fund or family-office vehicle. The equity raised in its Series A and Series B rounds funds the company's operations and provides a capital base for credit risk, while the credit facilities provide leverage for scaling loan origination.

## Related profiles

- [PineReady](https://altss.com/profile/pineready)

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Last updated: 2026-06-03T20:00:00.000Z

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