# Pink Salt Ventures

Pink Salt Ventures is a Venture Capital based in London, United Kingdom.

## Overview

- **Organization type:** Venture Capital
- **Headquarters:** London, United Kingdom
- **Region:** Europe
- **Address:** London, United Kingdom
- **Founded:** 2022
- **Assets under management:** Undisclosed
- **Website:** pinksaltventures.com
- **LinkedIn:** https://www.linkedin.com/company/pink-salt-ventures

## Regulatory record

- **Reports private funds:** No

## About

Pink Salt Ventures is a London-based venture capital firm founded in 2019. It focuses on investing in early-stage, female-led technology companies. The firm provides financial support and strategic guidance to help these startups grow.

## Sectors

- Consumer
- Enterprise Software
- Healthcare Services
- Digital Health
- Education
- FinTech

## People

- Samira Ann Qassim — Co-Founder & General Partner

## Questions

### Who makes investment decisions at Pink Salt Ventures?

Samira Ann Qassim, co-founder and General Partner, leads investment decisions. The firm operates with a centralized investment committee that evaluates opportunities against both financial and gender-lens criteria. Portfolio support draws on a network of venture partners with deep operational experience in target sectors. Final check-writing authority rests with the partnership group.

### What is Pink Salt Ventures' geographic mandate?

The firm invests primarily in the United Kingdom and Western Europe. While its London headquarters anchors the network, the partnership actively sources from emerging tech hubs across the Continent. It does not currently pursue opportunities in North America, Asia, or other non-European markets as part of its core fund strategy.

### How does Pink Salt Ventures source its deal flow?

The firm builds proprietary sourcing channels through curated female-founder networks, technical university spinout programs, and angel syndicates that conventional venture scouts frequently overlook. By making its gender mandate explicit in all public-facing materials, the firm attracts inbound deal flow from female entrepreneurs who self-select into a manager with a stated commitment to female-led businesses.

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Updated: 2026-06-03T20:00:00.000Z

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