# Pinterest

Pinterest is an Asset Manager based in San Francisco, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** San Francisco, United States
- **Region:** North America
- **Address:** San Francisco, CA, United States
- **Founded:** 2010
- **Assets under management:** Undisclosed
- **Website:** pinterest.com
- **LinkedIn:** https://www.linkedin.com/company/pinterest

## Regulatory record

- **Reports private funds:** No

## About

Discover recipes, home ideas, style inspiration and other ideas to try.

## Sectors

- Media & Entertainment

## Offices

- Tokyo, Japan

## People

- Bill Ready — CEO

## Questions

### Where does Pinterest's revenue come from?

The company generates essentially all of its revenue from digital advertising. Advertisers purchase promoted Pins across the platform, leveraging Pinterest's visual search and recommendation tools to target users with high purchase intent. The firm does not earn material revenue from subscriptions, transaction fees, or data licensing.

### How does Pinterest maintain its relevance against larger ad platforms?

Pinterest positions itself as a visual search engine rather than a social network. Users arrive with specific intent—planning rooms, meals, wardrobes, and events—which creates lower-funnel advertising opportunities than broadcast social media. The 84 percent weekly purchase influence metric (per Pinterest internal data, 2024) is its core pitch to performance advertisers.

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- [Oxford Chase Advisors](https://altss.com/profile/oxford-chase-advisors-llc)
- [PlanPath Financial](https://altss.com/profile/planpath-financial)

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Last updated: 2026-06-03T20:00:00.000Z

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