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Pivotus
We are an independent media agency that helps ‘challenger’ brands to master their advertising strategy and achieve better results from their media spend.
Pivotus
We are an independent media agency that helps ‘challenger’ brands to master their advertising strategy and achieve better results from their media spend.
General information
Firm type
Venture Capital
Year founded
2015
AUM
Undisclosed
Location
Region
North America
Country
Australia
City
Brisbane
Corporate office
Brisbane, QLD, Australia
Additional offices
Melbourne · Sydney · Hobart
Principals
Michael Petersen
Founder, CEO
Dane Jordan
Operations Director
Sector focus
Frequently asked questions
Who runs day-to-day operations at Pivotus?
Founder and CEO Michael Petersen oversees the firm, with Dane Jordan serving as Operations Director. Key functional heads include Nicole Hofmeier (Analytics), Adrienne Le Mura (Client Service & Strategy) and Shelleni Laceda (Executive Assistant to CEO and Office Manager).
What media channels does Pivotus execute across?
The firm buys across programmatic display, paid search, paid social and offline media. Its team uses platforms such as Google Ads, Meta, The Trade Desk, CM360/DV360, Bing, LinkedIn, Taboola and Gemini, according to staff profiles on the firm's website.
Does Pivotus operate as a venture firm or private equity investor?
No. Despite prior external database classifications, Pivotus is a media buying agency. It does not invest in companies or manage financial portfolios. Its offering is media strategy, buying and analytics services for client brands.
Which brands has Pivotus worked with?
Staff profiles on the Pivotus website cite campaign experience with Coca-Cola, Diageo, Honda, AB InBev and Ubisoft. Published lists also reference Foxtel Media and Channel 10, indicating local Australian media sector relationships.
How does Pivotus differentiate itself from other independent Australian agencies?
Pivotus houses an in-house tagging, analytics and business intelligence team under the same roof as its media traders. This structure allows it to build client-facing dashboards and data architecture without outsourcing to a third-party analytics vendor, which it argues delivers faster and more transparent performance insights to clients.
What is Pivotus's geographic coverage?
The firm lists offices in Brisbane, Melbourne, Sydney and Hobart on its website. Its staff have experience running campaigns across Australia, New Zealand and parts of Southeast Asia, according to individual biographies.
What is the origin of the name Pivotus?
The firm has not publicly disclosed the origin of the name. The team page references Michael Petersen's drive 'to pivot for maximum return,' suggesting the name reflects an operational philosophy rather than a family surname or an acquired entity.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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