# Pivotus

Pivotus is a Venture Capital based in Brisbane, Australia.

## Overview

- **Organization type:** Venture Capital
- **Headquarters:** Brisbane, Australia
- **Region:** North America
- **Address:** Brisbane, QLD, Australia
- **Founded:** 2015
- **Assets under management:** Undisclosed
- **Website:** pivotus.com.au
- **LinkedIn:** https://www.linkedin.com/company/pivotus

## Regulatory record

- **Reports private funds:** No

## About

We are an independent media agency that helps ‘challenger’ brands to master their advertising strategy and achieve better results from their media spend.

## Sectors

- Media & Entertainment

## Offices

- Melbourne
- Sydney
- Hobart

## People

- Michael Petersen — Founder, CEO
- Dane Jordan — Operations Director

## Questions

### Who runs day-to-day operations at Pivotus?

Founder and CEO Michael Petersen oversees the firm, with Dane Jordan serving as Operations Director. Key functional heads include Nicole Hofmeier (Analytics), Adrienne Le Mura (Client Service & Strategy) and Shelleni Laceda (Executive Assistant to CEO and Office Manager).

### What media channels does Pivotus execute across?

The firm buys across programmatic display, paid search, paid social and offline media. Its team uses platforms such as Google Ads, Meta, The Trade Desk, CM360/DV360, Bing, LinkedIn, Taboola and Gemini, according to staff profiles on the firm's website.

### Does Pivotus operate as a venture firm or private equity investor?

No. Despite prior external database classifications, Pivotus is a media buying agency. It does not invest in companies or manage financial portfolios. Its offering is media strategy, buying and analytics services for client brands.

### How does Pivotus differentiate itself from other independent Australian agencies?

Pivotus houses an in-house tagging, analytics and business intelligence team under the same roof as its media traders. This structure allows it to build client-facing dashboards and data architecture without outsourcing to a third-party analytics vendor, which it argues delivers faster and more transparent performance insights to clients.

### What is Pivotus's geographic coverage?

The firm lists offices in Brisbane, Melbourne, Sydney and Hobart on its website. Its staff have experience running campaigns across Australia, New Zealand and parts of Southeast Asia, according to individual biographies.

## Related profiles

- [Pivot5](https://altss.com/profile/pivot5)

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Last updated: 2026-06-03T20:00:00.000Z

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