# Plan Financial

Plan Financial is a Bank / Wealth / Trust based in Fresno, United States.

## Overview

- **Organization type:** Bank / Wealth / Trust
- **Headquarters:** Fresno, United States
- **Region:** North America
- **Address:** 9 E River Park PL E, Suite 440, Fresno, CA 93720-1530, United States
- **Founded:** 2018
- **Assets under management:** Undisclosed
- **Website:** www.planfinancial.com
- **LinkedIn:** https://www.linkedin.com/company/plan-life-and-wealth-management-inc

## Regulatory record

- **CRD number:** 44960
- **SEC file number:** 801-112596
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/44960

## About

Plan Financial is an SEC-registered investment adviser in Fresno, CA, registered since 2018. The firm manages $195 million in regulatory assets under management on a discretionary basis. It has 6 employees and 6 investment advisers.

## Questions

### What services does Plan Financial offer?

Plan Financial divides its offering into three service lines: investment advisory for retirement and goal-based planning, institutional services providing retirement-plan solutions to businesses and organizations, and insurance-services brokerage for personal and business insurance needs. The firm markets these together from a single-office location in Fresno, California, positioning itself as a locally integrated financial-services provider rather than a specialized asset allocator.

### Does Plan Financial disclose its assets under management?

No. Plan Financial does not publish an AUM figure on its website, and no regulatory filing or third-party reporting was available at the time of this review. The firm's AUM band is therefore listed as Undisclosed.

### How does Plan Financial structure its institutional retirement-plan services?

The firm describes these services as enterprise-level solutions aimed at maximizing profitability and empowering employees, which is language typical of small- and mid-market retirement-plan consulting — encompassing plan design, fiduciary support, employee education, and investment-menu construction. Because Plan Financial does not publish a Form ADV or detail its specific institutional-service arrangements, the precise structure of its plan-consulting engagements and any associated sub-advisory relationships remain unconfirmed.

## Related profiles

- [Planet Rise](https://altss.com/profile/planet-rise)
- [Plan First Wealth](https://altss.com/profile/plan-first-wealth)

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Last updated: 2026-06-03T20:00:00.000Z

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