# PLANEJAR PLANEJAR is a Pension Fund based in São Paulo, Brazil. ## Overview - **Organization type:** Pension Fund - **Headquarters:** São Paulo, Brazil - **Region:** South America - **Address:** R. Joaquim Floriano, 1120 - 7º andar, Itaim Bibi, São Paulo - SP, 04534-004 - **Founded:** 2016 - **Assets under management:** Undisclosed - **Website:** planejar.org.br - **LinkedIn:** https://br.linkedin.com/company/planejaroficial ## Regulatory record - **Reports private funds:** No ## About PLANEJAR began in November 2016, succeeding the IBCPF that had anchored Brazil's financial-planning standards since 2000. Founding board member Ana Cláudia Akie Utumi now chairs the global FPSB board, creating an unusual channel from São Paulo into the governance of a credential held by more than 236,000 people across 27 territories. The organization operates as a non-governmental, nonprofit self-regulatory body; its board includes representatives from ANBIMA, B3, and the CVM, making it a junction between voluntary professional standards and Brazilian securities regulation. PLANEJAR neither deploys capital nor manages assets. Its operational output is the CFP examination, continuing-education programming, and a portal that connects consumers to certified planners. The certification covers retirement, tax, estate, investment, and insurance planning. The firm itself reports that 69% of employing companies see faster asset growth under CFP professionals and 76% cite improved client retention — figures drawn from its own benchmarking surveys. Its strategic footprint is exclusively domestic Brazil, with embassies in Pernambuco, Paraná, and Santa Catarina running local events for certificants. Organizationally, PLANEJAR prioritizes governance over growth. Its 2026 International Congress is scheduled for September in São Paulo, and recent embassies have convened in Recife, Curitiba, and Florianópolis through June and July 2025. The board roster blends long-tenured standards-setters like Marcia Dessen and Jan Karsten with capital-markets operators, and the CEO, Ana Leoni, runs day-to-day operations from the Itaim Bibi headquarters. While the firm does not disclose headcount, its public calendar and portal infrastructure imply a lean coordinating secretariat rather than a large commercial enterprise. What sets PLANEJAR apart is its statutory gatekeeper role: the CVM formally recognizes only the CFP certification for the investment-advisor registration pathway under Brazilian regulation. This creates a single point of entry for a profession, making the association a hybrid between a professional licensing body and a standards institute — closer in architecture to a bar association than to a trade group. Succession risk is concentrated in the relationship with the Denver-based FPSB, but the deep integration with Brazilian regulators and exchanges binds PLANEJAR's relevance to the structure of the country's advisory industry itself. ## Sectors - Financial Services - Education ## People - Ana Leoni — CEO - Jan Karsten — Board Member, Former President - Ana Cláudia Akie Utumi — Founding Board Member, Chairperson of the FPSB Board of Directors - Marcia Dessen — Coordinator of the Board of Directors, FPSB Board Member - Patrícia Palomo — Board Member - Guilherme Wertheimer — Board Member ## Questions ### Who runs investment decisions at PLANEJAR? PLANEJAR is not an investment firm; it is a self-regulatory certification body. The CEO, Ana Leoni, leads operations, while the board — including representatives from ANBIMA, B3, and the FPSB — governs strategic direction. No investment committee exists because the organization administers professional standards, not a portfolio. ### How does PLANEJAR relate to the Financial Planning Standards Board? PLANEJAR is the exclusive FPSB affiliate in Brazil, licensed to grant the CFP certification. The relationship is bidirectional: founding board member Ana Cláudia Akie Utumi chairs the FPSB global board, placing a PLANEJAR director at the top of the worldwide standards-setting body. The partnership locks Brazilian CFP certificants into the global continuing-education and ethics framework overseen by FPSB. ### What is the scale of the CFP community PLANEJAR oversees? The firm reports that Brazil holds the fifth-largest CFP population globally, with more than 12,000 certified professionals as of the latest update on its website. Worldwide, over 236,000 individuals hold the CFP designation, benchmarked against FPSB territorial data. PLANEJAR itself does not disclose revenue or capital-deployment figures because it does not operate as a commercial asset manager. ### How are capital-markets entities integrated into PLANEJAR's governance? ANBIMA, the Brazilian capital-markets association, is a senior associate and appoints board members. B3 (Brasil Bolsa Balcão) is a business partner engaged in joint financial-education and investor-protection initiatives. This structure embeds exchange and securities-industry oversight directly into the governance of individual financial-planning standards, an architecture unusual among FPSB affiliates. ### What is PLANEJAR's known posture on co-investments or fund commitments? PLANEJAR does not participate in co-investments, fund commitments, or any capital-allocation activity. Its entire mandate is credentialing, continuing education, and professional networking for CFP certificants. Any capital deployment made by its CFP holders occurs within their own firms, not through the association. ## Related profiles - [Plan Confidence](https://altss.com/profile/plan-confidence) - [Farvatn Venture](https://altss.com/profile/planet-9-venture) --- Last updated: 2026-06-03T20:00:00.000Z Canonical page: https://altss.com/profile/planejar Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology