# Play Time HoldCo

Play Time HoldCo is a Venture Capital based in San Francisco, United States.

## Overview

- **Organization type:** Venture Capital
- **Headquarters:** San Francisco, United States
- **Region:** North America
- **Address:** San Francisco, CA, United States
- **Founded:** 2013
- **Assets under management:** Undisclosed
- **Website:** www.playtime.vc
- **LinkedIn:** https://www.linkedin.com/company/playtimevc

## Regulatory record

- **Reports private funds:** No

## About

Play Time HoldCo is at the intersection of Sports & Technology. It is Lionel Messi's tech investment firm and includes an upcoming $200MM fund and incubation studio that lays the groundwork for a modern approach to capitalizing on singular talent.

## Sectors

- Enterprise Software
- Media & Entertainment

## People

- Lionel Messi — Backer
- Razmig Hovaghimian — Backer

## Questions

### Who is behind Play Time Ventures?

The firm is publicly backed by footballer Lionel Messi and entrepreneur Razmig Hovaghimian. Their exact operational roles — such as CEO, CIO, or board seats — have not been disclosed. The firm's scrapped website identifies both as backers of the San Francisco-based holding company.

### What sectors does Play Time Ventures target?

The firm's sole stated focus is the intersection of sports and technology. This thematic mandate is broad enough to include enterprise software serving sports organizations, sports media and content platforms, athlete performance and fan engagement tools. It has not publicly declared any explicit sector exclusions.

### How is Play Time Ventures different from other athlete-backed investment vehicles?

Most athlete-backed investment activity flows through diversified personal portfolios, celebrity venture funds, or endorsement-for-equity deals. Play Time Ventures is structured as a dedicated holding company with a single thesis — sports technology — and its San Francisco location signals a technology-first, acquisition-oriented approach rather than a passive, brand-driven investment strategy.

## Related profiles

- [Playtika Growth Investments](https://altss.com/profile/playtika-growth-investments)
- [Play Ventures](https://altss.com/profile/play-ventures)

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Last updated: 2026-08-11T15:07:49.000Z

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