# Plenty

Plenty is a RIA.

## Overview

- **Organization type:** RIA
- **Assets under management:** Undisclosed
- **Website:** withplenty.com
- **LinkedIn:** https://www.linkedin.com/company/plentymade

## Regulatory record

- **Reports private funds:** No

## About

Plenty is a financial services company founded in 2022 in San Francisco, California. It provides investment services and financial planning for new households. The company serves individuals and families seeking to invest and plan for their future. In April 2025, Plenty was acquired by Wealthsimple.

## Sectors

- FinTech

## Questions

### How did Plenty source clients?

As a consumer-facing digital platform, Plenty relied on direct acquisition through its website, content marketing, podcasts, and a newsletter. It did not operate through institutional consultant channels, LP commitments, or a dedicated sales team calling on allocators.

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- [Crossmint](https://altss.com/profile/crossmint)
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Last updated: 2026-07-06T01:24:23.363Z

Canonical page: https://altss.com/profile/plenty

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